Flip-flops, once a casual summer staple, are making a dramatic comeback with a luxurious twist, proving that classic fashion trends can still dominate in 2024. This season, Havaianas has teamed up with Italian luxury fashion house Dolce & Gabbana to release a collection of flip-flops featuring maximalist prints such as leopard, zebra, and bright florals. Priced at $138, these are not your average beachwear but are aimed at a high-end market, available at luxury retailers like Selfridges and Galeries Lafayette.

This collaboration is part of Havaianas’ strategic move to capitalize on the flip-flop’s resurgence in popularity, with the brand seeing a significant increase in sales and profits. The flip-flop trend is also gaining traction in the luxury sector, with major fashion houses like Chanel, Prada, and Louis Vuitton adding upscale thong sandals to their product lines.

The revival is fueled by nostalgia and a desire for comfort, reinterpreted with modern twists such as platform soles and stylish accents that make them suitable for dinner outings as much as poolside relaxation. This trend showcases how traditional low-key summer footwear can transform into a high-fashion statement, blending practicality with luxury.