Louis Vuitton introduces its Holiday 2025 narrative, a visual journey shaped by light, movement and the quiet poetry of winter. Under the creative lens of photographer Jonas Lindstroem, the campaign unfolds across shifting landscapes from the emblematic Asnières workshop to serene mountaintops and illuminated rooftops.

Entitled The Journey of Light, the series blends cinematic compositions with a sense of closeness, capturing moments where glowing skies meet the soft contrast of snow. Styled by Victoria Sekrier, each look reflects warmth and refinement: sculpted outerwear, textured knitwear and relaxed tailoring designed for the rhythm of the cold season.

The wardrobe is anchored by Louis Vuitton icons: the Speedy and Keepall in monogram canvas, the elegant Capucines, radiant Color Blossom jewelry and airy silk scarves that animate every scene with movement.

Beyond aesthetics, the campaign proposes a simple idea: light becomes meaningful when shared. Louis Vuitton imagines the holidays as an invitation to connect whether under winter constellations or inside a quiet room lit by a single flame.

As anticipation grows for the year ahead, the maison sets the tone for 2026 with a cruise collection that reinterprets historic motifs for the modern traveler.