L’Oréal innovates with virtual try-on for hair color at walmart stores

L’Oréal innovates with virtual try-on for hair color at walmart stores

L’Oréal innovates with virtual try-on for hair color at walmart stores

L’Oréal, in partnership with Snapchat and retail giant Walmart, is set to revolutionize the shopping experience with a new virtual try-on feature for hair color. This innovative service will be available directly from the shelves of Walmart stores across the United States, allowing consumers to use augmented reality to preview how different hair colors will look on them before making a purchase.

The feature is facilitated by scanning a QR code on the packaging of L’Oréal’s Feria hair dye collection. This activates an augmented reality tool similar to Snapchat’s popular filters, enabling shoppers to virtually test various hair colors in real-time. This technology aims to attract new customers to the hair color aisle, offering a hassle-free way to experiment with different shades without the commitment.

L’Oréal and Snapchat’s collaboration marks a significant step in integrating augmented reality with physical retail spaces. By leveraging Snapchat’s technology, which reaches an impressive 800 million monthly active users and facilitates 6 billion AR engagements daily, L’Oréal aims to enhance consumer interaction and transform how beauty products are shopped.

This initiative comes as part of L’Oréal’s broader strategy to innovate the consumer buying experience. Previously, the beauty conglomerate worked with Modiface to create virtual try-on solutions for other cosmetic products. However, this is the first time L’Oréal has collaborated with a retailer like Walmart to use AR technology for hair color, bridging the gap between virtual interfaces and in-store shopping.

The choice to focus on hair color was driven by the category’s growth during the pandemic when DIY hair color solutions became popular. The virtual try-on feature aims to continue this trend by lowering the barriers to trying new hair colors and encouraging younger consumers to experiment with their appearance.

With this new feature, L’Oréal, Snapchat, and Walmart are redefining the future of retail in the beauty sector, offering a unique and interactive way for customers to find their perfect hair color match.

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