Formed in Manchester in 1991, Oasis defined the Britpop era with chart-topping hits and an unmatched attitude. Led by brothers Liam and Noel Gallagher, the band’s influence on music and culture remains profound more than fifteen years after their notorious split. With their historic reunion tour kicking off this month, Levi’s proudly announces the launch of the long-awaited Levi’s x Oasis collection, featuring both classic band tees and authentic denim pieces inspired by Oasis’ signature style.
As one of Britain’s most influential bands, Oasis achieved worldwide fame with their debut album Definitely Maybe, and cemented their legendary status with (What’s the Story) Morning Glory?, which propelled them further into international stardom. With three platinum albums in the US and a catalog of timeless tracks including “Wonderwall,” “Don’t Look Back in Anger,” and “Champagne Supernova,” Oasis continues to influence new generations of music fans across the globe. As the band gears up for its first tour since 2009, with sold-out shows across the UK, Canada, and the US, Levi’s celebrates their enduring legacy with a dual collection.
The Levi’s x Oasis collection features seven premium tees that evoke a genuine vintage feel through a modern lens. A range of vintage Oasis logos appears on tees in Manchester City colors, paying tribute to the band’s hometown and beloved football club. A standout piece is a black long-sleeve tee featuring “Supersonic” printed across the front and the lyric “You can have it all, but how much do you want it?” on the back. Each tee includes a vintage woven label, authentic to Levi’s 1990s branding, adding era-specific detailing.
The collection extends beyond t-shirts to include three denim tops, similar to the ones worn by the band during their glory days. The centerpiece is the X Oasis parka a wardrobe staple for Liam Gallagher featuring ‘70s Orange Tab detailing, a distinctive gray twill fabric for a bold look, and Oasis embroidery on the sleeve. The Type II Trucker jacket, inspired by the Oasis Knebworth jacket originally produced by Levi’s during the 1996 tour, features an Oasis logo on the chest. Finally, the X Oasis Banded Collar Shirt, with yarn dyed indigo stripes, pays tribute to Manchester City’s colors.
“We’re excited to launch this collection in sync with Oasis’ monumental return to the stage,” says Leo Gamboa, VP of Collaborations at Levi’s.
“Liam and Noel have been wearing Levi’s for decades, and this collection not only pays tribute to their signature style but also highlights their authentic connection to the brand.”
The campaign imagery was captured by acclaimed photographer Michael Spencer Jones, whose iconic lens documented some of Oasis’ most iconic album covers of the 1990s. Using street-style settings to bring a modern sensibility, Jones’ photography refreshes his classic cover work while maintaining the authentic spirit that originally defined Oasis’ visual identity.
The Levi’s x Oasis collection is part of a broader band tee collection that Levi’s is launching throughout the year. Past collaborations have featured Sonic Youth, De La Soul, Joy Division, and New Order.
The Levi’s x Oasis collection is available starting July 1, 2025, exclusively in European markets, coinciding with the kickoff of the band’s reunion tour followed by a global launch later in 2025. The collection will be available on Levi.com, the Levi’s app, and in select Levi’s stores worldwide.
