The Levi’s brand celebrates queer joy through solidarity and authenticity, with a collection that highlights the feeling of unity and the importance of safe spaces for all LGBTQIA+ individuals. Titled “Meet You In The Park”, the campaign is inspired by the iconography of queer liberation and pays homage to the history and significance of the community.
Because finding your people is a vital step toward a sense of safety and the freedom to express joy, the power of connection lies at the heart of the Pride 2025 collection. Inspired by nightlife and early queer meeting spaces, the Pride 2025 collection visually draws from historic queer symbols such as the pink triangle, which was reclaimed in the 1970s by leaders of the gay rights movement.
The Levi’s design team used a wide range of visual references from the GLBT Historical Society Archives to celebrate the diversity within the queer community. Drawing on the history of queer iconography, the collection allows wearers to express their authenticity while honoring the collective strength found in shared spaces.
Statement jackets such as the Pride One Family Trucker and Pride Denim Moto Jacket are ideal for standing out. Full of references to queer history, the T-shirts in the collection include the Community Tee, Pride Relaxed Crew, and Pride Retro Mesh Tee, all incorporating the Pink Triangle. To complete the Pride 2025 look, wear it with the Pride Essential Cap or Pride Bandana, which celebrate a lasting symbol of queer strength.
The ambassadors of the Pride 2025 collection include country musician Shayne Gottlieb, co-founder of They Move, a community movement in Los Angeles; Nora Foss – artist, musician, chef, and operations specialist; Malia Spanyol, owner of MOTHER, a neighborhood queer bar in San Francisco; Sadyr Diouf, DJ, producer, model, actor; and Alicia Sadler – writer, director, artist, producer, and art director. These five individuals embody the style and spirit of the community.
To support this collection, Levi’s is making an annual donation of $100,000 USD to Outright International, a global organization working to advance human rights for LGBTQIA+ people worldwide.
