Levi’s and UNDERCOVER celebrate the 35th anniversary of the Japanese brand with a new collaborative collection

Levi’s and UNDERCOVER celebrate the 35th anniversary of the Japanese brand with a new collaborative collection

Levi’s and UNDERCOVER celebrate the 35th anniversary of the Japanese brand with a new collaborative collection

This January, Levi’s and UNDERCOVER joined forces once again, blending UNDERCOVER’s bold aesthetic with Levi’s timeless design to celebrate the 35th anniversary of Jun Takahashi’s iconic brand. Known for its eclectic mix of streetwear, high fashion, and subversive yet elegant designs, UNDERCOVER by Jun Takahashi pushes the boundaries of traditional style and culture. Combining UNDERCOVER’s rich archival references with Levi’s unmistakable DNA, the second Levi’s x UNDERCOVER collection introduces a range of carefully crafted pieces that reflect a commitment to creativity, innovation, and personal style.


A Collection Honoring Both Legacies

Inspired by the heritage of both brands, the 9-piece Levi’s x UNDERCOVER collection showcases exceptional craftsmanship and intricate design elements. The Pinnacle Type II Trucker Jackets feature detachable zipper details on the sleeves, collar, and side seams, allowing wearers to mix and match components for a customized look—a reference to UNDERCOVER’s “Exchange” program from their Fall/Winter 1998 collection. The jackets are available in indigo denim and black velvet, finished with a co-branded jacron label and a “Small Parts” label on the back of the neck—an homage to UNDERCOVER’s original concept.

The Type I Trucker Jacket in the collection is crafted from 12 oz black-and-white denim, featuring an embroidered zig-zag pattern on the sleeves and hem, a nod to UNDERCOVER’s 2003 archival graphics. Meanwhile, the Type III Trucker Jacket follows a similar construction but introduces a newly developed artwork inspired by the yin-yang concept, featuring dual embroidery on the chest with the words “light” and “dark” on the front, plus a blend of screen printing and embroidered graphics on the back.

The collection also includes two pairs of jeans—a 501 Jean and a Baggy Jean—designed to mirror the composition, wash, and detailing of the Trucker jackets. The 501 Jean maintains its classic silhouette, featuring an embroidered zig-zag pattern on the side seams and a co-branded back patch, matching the Type I Trucker Jacket. Meanwhile, the Baggy Jean offers a more relaxed fit, incorporating a blend of screen printing and embroidery to complement the Type III Trucker Jacket.

Completing the collection are three t-shirts, each embodying the same visual language. The long-sleeve t-shirt, available in white, features a zig-zag print along the collar and sleeves. The short-sleeve t-shirts, available in black and white, showcase a combination of printed and embroidered graphic techniques. From archival references to distinct graphic direction, the collection reflects Levi’s and UNDERCOVER’s devotion to quality, craftsmanship, and versatility.


A Campaign Starring Flea from Red Hot Chili Peppers

The collection’s visual campaign stars Flea, the legendary bassist of Red Hot Chili Peppers, photographed at his Malibu home by his daughter, Clara Balzary. Known for his music that seamlessly blends light and darkness, along with his iconic personal style and boundless creativityFlea embodies the spirit of this collection.

The Levi’s x UNDERCOVER collection launched globally on January 18 and is available at Levi.com.


About Levi’s

The Levi’s brand is the epitome of classic and effortless American style. Since Levi Strauss & Co. invented jeans in 1873, Levi’s denim has become one of the most recognizable fashion staples worldwide, capturing the imagination and loyalty of generations. Today, the Levi’s portfolio continues to evolve through a unique spirit of innovation in the textile industry. Levi’s denim and accessories are available in over 110 countries, allowing people worldwide to express their personal style. For more information about Levi’s, its products, and stores, visit Levi.com.


About Levi Strauss & Co.

Levi Strauss & Co. is one of the largest apparel companies and a global leader in denim production. The company designs and markets jeans, casual wear, and accessories for men, women, and children under brands such as Levi’s, Dockers, Levi Strauss Signature, and Beyond Yoga. Its products are sold in over 110 countries through a combination of standalone retail stores, shopping mall locations, e-commerce sites, and a global footprint of approximately 3,200 dedicated stores. Levi Strauss & Co. reported a net revenue of $6.2 billion in 2023. For more information, visit LeviStrauss.com, and for company news and press releases, go to investors.levistrauss.com.


About UNDERCOVER

Founded by designer Jun Takahashi in 1990UNDERCOVER gained popularity in Tokyo’s underground fashion scene for its unique fusion of streetwear, art, and music subculture. The brand later expanded into high-end fashionand now presents its collections at Paris Fashion Week. Over the past three decadesUNDERCOVER has gained global recognition, maintaining a strong presence among fashion enthusiasts while staying true to its distinct vision of the world.

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