The world of high fashion is buzzing with excitement as the SS24 season unfolds, and at the center of it all is King Kendrick, who has now added a Chanel film soundtrack to his repertoire. The yet-to-be-named track sets the tone for a captivating short film, “The Button,” heralding the arrival of the French house’s SS24 Haute Couture show, set to grace Paris tomorrow (January 23).
The film, a monochromatic masterpiece, features Chanel ambassador Margaret Qualley in a dramatic rush to catch a train to Paris. The tension peaks as the last ticket is sold just before she reaches the counter. Enter Naomi Campbell, the epitome of kindness and grace, who offers her own ticket to the distressed Margaret. The question lingers, does Margaret make it on time? The answer lies in the film, awaiting viewers.
This intriguing narrative is just a fraction of the excitement this season. The menswear scene has already set a high bar, with Prada redefining office chic, Loewe capturing the essence of the digital age through influencer starter kits, and Pharrell Williams bringing a Wild West flair to Louis Vuitton. Now, the Haute Couture segment kicks off with a bang, starting with Schiaparelli’s latest presentation.
Designer Daniel Roseberry delves deep into the cinematic archives, presenting a collection that’s a nod to science fiction classics like “Alien” and “Blade Runner.” The range is a blend of innovation and nostalgia, featuring a robot baby assembled from everyday tech scraps and silhouettes that echo the iconic tailoring of “Star Trek,” not to mention subtle tributes to HR Giger’s iconic xenomorphs.
As the fashion community eagerly awaits the unfolding narratives of Chanel, Simone Rocha, Jean Paul Gaultier, and Maison Margiela, keep an eye on Dazed for the latest updates and insights from the shows. This season promises to be a fusion of artistic expression, cinematic influence, and, as always, a dash of the unexpected.