Juicy Couture – the grand comeback of an iconic glamour brand.

Juicy Couture – the grand comeback of an iconic glamour brand.

Juicy Couture – the grand comeback of an iconic glamour brand.

The early 2000s in fashion were marked by leopard prints, over-the-knee boots, mini skirts, and… Juicy Couture’s velour tracksuits. This brand became a symbol of the first decade of the 21st century, adored by celebrities, chosen by stylists, and featured prominently in television shows and reality series. Years later, thanks to the interest of influencers and trendsetters, it has surged back into the limelight, with its cult-favorite tracksuits (and more!) now available at MODIVO. A Y2K Legend

Founded in the late 1990s, Juicy Couture gave the upcoming millennium a completely new flair. It quickly became famous for its velour tracksuits, which swiftly turned into a collective obsession. Style icons of the 2000s, such as Paris Hilton and Jennifer Lopez, also coveted these, setting the trend for casual velour sets for both everyday and festive outfits.

Today, fashion is witnessing a reinterpretation of all the early 2000s trends, and with this, the Juicy Couture brand is enjoying a resurgence in popularity. Thanks to social media and nostalgic journeys back in time, the American brand’s velour tracksuits are regaining ground. The Los Angeles-based brand has played a significant role in this, having launched a new version of its iconic tracksuit two years ago, this time in recycled fabric with a refreshed logo. Juicy Couture at MODIVO

Capitalizing on the 2000s fashion trends still being explored, the growing fascination with the concept of athleisure, and the increasingly popular power casual style, Juicy Couture offers a new range tailored to the expectations of its most ardent fans. The American brand’s offerings, already available at MODIVO, represent a cross-section of the brand’s most characteristic clothing items. Besides the iconic velour tracksuit, which the brand has reinvented in all ways, playing with cut and color, the new collection also includes more advanced fashion explorations. These include tops and dresses in lightweight fabrics with a typical millennial aesthetic, semi-transparent blouses tied at the waist, strapless dresses with decorative inscriptions, pleated mini skirts à la cheerleaders, cargo shorts, and strapless crop tops. All of these, of course, come in the brand’s typical and recognizable pastel colors: powder pink, light blue, grape green, and sandy beige. Fans of a more subdued color palette will certainly be interested in garments in white, black, or classic brown.

Juicy Couture at MODIVO represents a return to a time when fashion was bold and luxury was within reach. It is also a tribute to the unforgettable 2000s, which we can now celebrate in a modern way. The latest from Juicy, as well as the iconic products from the American brand’s range, can already be found on modivo.ro, in the MODIVO app, and in physical stores.

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