Josh O’Connor, the actor known for his role as a magician in Loewe’s campaigns, is just one of many collaborators who have revitalized the brand under Jonathan Anderson’s direction. Over the years, Anderson has chosen to work with a variety of personalities to shape Loewe’s identity, each bringing something unique to the table.
From young stars like Drew Starkey and Leo Woodall to esteemed veterans such as Dame Maggie Smith and Sir Anthony Hopkins, Loewe’s list of collaborators includes impressive names. This roster is further enhanced by Aubrey Plaza, Dan Levy, Jodie Comer, and Greta Lee, as well as Ayo Edebiri from “The Bear” and Richard Gadd from “Baby Reindeer.”
These collaborations have not only strengthened Loewe’s image but also allowed for intriguing reinterpretations of these public figures’ personas. A notable example is Daniel Craig, who appeared in Paris wearing an extravagant outfit from the Loewe campaign, thus demonstrating the significant impact of the designer’s style.
This article explores how Jonathan Anderson has used creativity and unique partnerships to define a new artistic vision for Loewe, drawing in personalities from various backgrounds to narrate the brand’s story in an engaging and dynamic way.
