David Beckham makes his first appearance since the announcement of his strategic partnership and long-term collaboration with BOSS.

A top-notch cast, bringing together new and iconic faces alongside renowned talents, brings this new exciting chapter of the BOSS story to life. David Beckham, the legendary British footballer and style icon, appears in his first campaign following the announcement of his strategic partnership and design collaboration with the brand. Nigerian musician Burna Boy and South Korean actor and model Lee Jong-suk join a list of personalities including Brazilian supermodel Gisele Bündchen and legendary Naomi Campbell, who returns this season as an ambassador for BOSS Watches, Jewelry, and Eyewear, and Italian tennis player Matteo Berrettini, who also returns as a brand ambassador.

Since the launch of the emotionally impactful campaign #BeYourOwnBOSS, BOSS has encouraged every individual to lead a life determined by their own choices, guided by style and confidence. For the Fall/Winter season, the brand takes this message further, urging that the power to find your voice and be your own BOSS is not just a temporary commitment: it’s for life. “It’s extraordinary to be part of this BOSS campaign for the Fall/Winter 2024 season, which spectacularly kicks off my long-term ambassadorship with BOSS,” says David Beckham.