The LEVI’S brand, in collaboration with global icon Beyoncé, proudly announces the launch of the BEYONCÉ X LEVI’S t-shirt collection. This limited edition reinterprets the iconic LEVI’S logo with a double “i,” referencing Beyoncé’s Grammy-winning COWBOY CARTER album and her track “LEVII’S JEANS.”

The BEYONCÉ X LEVI’S t-shirts feature four distinct styles that blend timeless design with a reconceptualized modern touch: the Sporty Ringer Tee and the classic Graphic Tee, both available in black-and-white or red-and-whitecolorways. Featuring the Levii’s logo with the double “ii,” each t-shirt gives the brand’s iconic identity a fresh perspective through Beyoncé’s visionary lens.

The campaign imagery breathes new life into the classic LEVI’S aesthetic by reinterpreting an archival illustration with a contemporary viewpoint. The collection launches with a modernized version of a classic LEVI’S ad, incorporating the new “ii” logo, along with enhanced representation and current cultural relevance.

The BEYONCÉ X LEVI’S collection is available on Beyonce.com, Levi.com, and in select LEVI’S stores. Red Tab members receive early access to the highly anticipated collection.

Stay tuned for more from BEYONCÉ x LEVI’S.