HUGO BOSS has announced a global, long-term collaboration with David Beckham for the BOSS brand. This partnership will be reflected in the BOSS Menswear collections for many years to come. As for its purpose, this collaboration is the first of its kind for BOSS Menswear and will bring innovative and captivating designs that reflect the style values and aesthetics of David Beckham and the BOSS brand, appealing to a broad global audience.
In the coming years, the strategic partnership will include capsule and seasonal collections created and curated by David Beckham, inspired by a life of style in all stages of concept and design. The collections will represent his personal style as well as the premium lifestyle positioning of BOSS and the brand’s commitment to excellence, highest quality, and refined design. The collaboration will focus on both formal and casual menswear, with the first collection presented to customers in the spring/summer 2025 season, with David already appearing in the brand’s global campaign for the autumn/winter season this year.
“David Beckham is a true global icon, both in sports and in fashion. With his distinctive entrepreneurial spirit and authentic passion for fashion, he perfectly embodies the values of the BOSS brand. We are eager to see the first collection come to life and to work closely with David over the coming years,” said Daniel Grieder, CEO of HUGO BOSS.
“In recent years, I have wanted to invest more time in design and fashion, but I wanted to make sure I was working with a brand and a team that could create something truly global and impactful. I have thoroughly enjoyed my collaboration with BOSS so far and have been impressed by the team’s ambition, creativity, and desire to excel. I am excited to present what we have worked on so far, including the autumn/winter 2024 campaign as the first step in our long-term partnership,” said David Beckham.
