For the woman who knows how to work hard and play hard, H&M Studio’s SS25 collection is all about
a tailoring and leisurewear crossover. Pieces that effortlessly merge the look of city pavements and
poolside parties with strong shoulders, a focus on the waistline and sporty details. Drawing from fierce
1980s corporate women and the vibrant style of Miami and Los Angeles, the collection’s message is
one of versatility – and empowerment. H&M Studio SS25 will be available in selected stores and at
hm.com on 6 March.
“For SS25, we looked to the power woman and imagined her whole day – not just corporate life –
because her strength and sense of style goes beyond the 9-to-5. She needs it all: tailoring, statement
dresses, shirting, easy separates and denim. But in a way that brings together gravitas and glamour,”
says Linda Wikell, designer H&M Studio
Sharp coats that call to mind a bathrobe, a business shirt and sexy bodysuit in one, and swimsuits that
double as a going out top. Throughout the collection, leather, cotton-blend boucle, a knitted Ottoman
ribbed fabric and a special boucle-style denim lend structure and texture, while a colour palette of
corporate grey, greige, black, white, scarlet red and water blue signal a daring attitude.
The key pieces reinforce the female silhouette while flirting with the executive lifestyle. The long black
belted coat is crafted from a thin boucle fabric and has prominent shoulders. The shirt-bodysuit is a
classic blue with contrast white collar and cuffs, while a grey draped mini-dress has a shawl detail.
There’s also a coordinating shirt and suit set in a distorted underwater print and a grey cropped funnel-
neck nylon jacket. Accessories include an oversized, water-repellent waterproof clutch, metal frame
sunglasses and shoes with angular shapes.
ABOUT H&M STUDIO
H&M Studio is H&M’s most directional, fashion-forward offering. Launched in 2013 and developed by
an in-house design team at the brand’s Stockholm atelier, the limited-edition collections are unveiled
several times a year.
