H&M STUDIO A/W24 COLLECTION CAPTURES THE STYLE OF THE NEW SEASON, BOTH ON AND OFF STAGE
Reinvention principles inspired by jazz meet reinterpreted classic silhouettes in the H&M Studio A/W24 collection. Each piece is designed with a refreshing nonconformity, inspired by musicians whose wardrobes seamlessly transition from day to night, from the spotlight to backstage. The relaxed spirit of the collection is reflected in the combination of oversized outerwear in leather, flowing dresses, and elegant accessories. The H&M Studio A/W24 collection will be available in selected stores and online at hm.com starting September 26.
“H&M Studio is about simplifying the wardrobe with timeless, multifunctional pieces that work for a day at the office as well as for a night out, helping you feel refined but relaxed. This season combines standout pieces that everyone wants, classic reinterpreted items that you can wear year after year, and accessories that add a modern touch to any outfit,” says Ann-Sofie Johansson, Creative Advisor and Head of Design Womenswear at H&M.
The key pieces of the collection blend classic and modern styles: epaulet coats, oversized jackets, metallic denim, leather trousers, suits, and feminine jersey dresses. The accessories are bold, from white shoes to tall boots, oversized bags, and sparkling rhinestone jewelry. The collection highlights premium materials such as leather, cashmere, merino wool, and organic cotton.
“For the autumn collection, the design team was inspired by the strong yet relaxed style of jazz musicians. As always, H&M Studio emphasizes the juxtaposition of masculine silhouettes with feminine clothing. We’ve reinvented classic elements in interesting combinations for a modern wardrobe proposal,” says Linda Wikell, concept designer at H&M.