A SPORTIVE COLLABORATION BRINGING TECHNICAL WEAR TO GYMS WORLDWIDE
H&M Move announces a performance-based training collection developed in collaboration with Zlatan Ibrahimović and the H&M Move design team. This partnership blends Zlatan’s unmatched sports expertise with H&M Move’s commitment to innovation and style, resulting in a collection that embodies strength, performance, and fashion. The Selected by Zlatan collection launches on Tuesday, December 3.
ZLATAN’S INVOLVEMENT
During several design sessions with the H&M Move team, Zlatan exchanged ideas and feedback on fit and functionality, leading to a collection that balances performance and comfort. His attention to detail is reflected in elements such as the color scheme (white, burgundy, and black), advanced detailing, strategically placed pockets, dynamic fit, and a unique logo that graphically merges the words “Zlatan” and “Move.” Zlatan’s insights as a professional athlete also influenced the selection of high-performance pieces made from the DryMove™ fabric, known for its breathability.

“Collaborating with the H&M Move team has been an incredible journey, allowing me to bring my expertise as a professional athlete to the design table. Together, we’ve created a training collection that not only performs at the highest level but also looks and feels great. I’m proud to share this with my fans and H&M Move customers who are as passionate about training as I am,” said Zlatan Ibrahimović, athlete and H&M Move Brand Mover.

MINI-ZLATAN: CARING FOR THE NEXT GENERATION OF ATHLETES
As a unique addition, the Selected by Zlatan collection includes a children’s line designed for aspiring young athletes. Each piece is crafted with the same attention to detail and technical innovation as the men’s collection. From breathable fabrics to cuts that promote freedom of movement, every aspect is designed to support young sports enthusiasts, whether on the field, in the gym, or during daily training. Priced affordably, H&M Move aims to make high-quality activewear accessible to many. The collection will be available in boys’ sizes ranging from 110/116 (4–6 years) to 170 (14+ years), and girls are also encouraged to explore the range.
“We are incredibly proud to offer our customers the AW/24 Selected by Zlatan collection. Working together during our design sessions was so much fun. Zlatan’s involvement and his sharp sense for technical details have resulted in a performance-based collection that we believe will inspire and empower sports enthusiasts worldwide,” said Marie Fredros, Head of Design at H&M Move.
KEY PIECES
- Versatile shorts in multiple lengths, tailored for various types of training
- High-performance training tights available in full-length and short versions
- A selection of performance T-shirts with strategically placed perforations for enhanced ventilation
- A multi-colored tracksuit designed for optimal recovery before and after workouts
- A padded vest with a V-neck, crafted with ThermoMove™ quality
- Essential training accessories such as long training socks, towels in various sizes, and oversized water bottles
- Prices range from €14.99 to €49.99. Men’s clothing sizes range from XS to 3XL.