This year, the H&M Holiday collection highlights timeless style and lasting connections. The clothing pieces focus on unique cuts, eye-catching accessories, and contemporary reimaginings of retro details.
The elegance and refinement of the ‘60s and ‘70s served as the inspiration for this year’s holiday collection. It emphasizes couture fashion from that era and its relevance even today. The sharp lines of ‘60s partywear blend with the glamorous, elongated silhouettes of the ‘70s.
The atmosphere is elegant, graphic, and monochromatic, using unexpected volumes and proportions to create distinctive styles for every wardrobe and celebration. The collection’s minimal and sophisticated silhouette is balanced by a playful approach to details. Black-and-white outfits are accented with sequins, bows, and decorative embroidery. The classic tuxedo shirt is updated with crystal-adorned cuffs, while the tuxedo shorts suit is complemented by dense deco-style embroidery. Perfect evening bags for dancing are finished with crystal fringes, adding drama and movement. Flat shoes pair perfectly with mini dresses, offering a modern touch to the outfits.
For men, the collection draws from the relaxed charm of mid-century fashion: fluid shirts, pleated pants, and sequined tailoring. The collection invites the expression of a timeless yet confident style through clothing made for the most special occasions.
“For the 2024 holidays, we bring a new kind of elegance: charming and exuberant, yet absolutely modern. We’re bringing ‘60s and ‘70s couture style into the contemporary wardrobe.” – Eliana Masgalos Duarte, H&M’s design director.
For the 2024 holiday campaign, H&M celebrates and promotes love in all its forms—between parent and child, siblings, and partners. The campaign stars, including Mona Tougaard, Gemma Ward, Kim Gordon, and 070 Shake, join their loved ones in a celebration of unity while showcasing the H&M Holiday 2024 collection. Moments of tenderness are captured across generations, families, and contexts, in a series of intimate and vulnerable portraits.
The 2024 holiday collection will be available starting November 7 in select stores and online at hm.com.
