On May 6th, H&M marked the launch of its Studio Resort Capsule 2025 collection with an exclusive event held in Bucharest, bringing the vibrant contrasts and dynamic energy of Marrakesh to the heart of the Romanian capital. Influencers, celebrities, and H&M members were invited to a special preview of the collection, inspired by artisanal craftsmanship and the warm tones of the Moroccan desert.

The venue was thoughtfully designed to reflect the spirit and ambiance of the collection—natural hues, floral installations, and ambient music created a setting that captured both the tranquility and vibrancy unique to Marrakesh.

At the heart of the event was the Studio Resort 2025 collection, built around the idea of contrast and authenticity. Guests discovered flowing dresses, sculptural kaftans, delicate knits, precise tailoring, and bold denim statement pieces.

The collection will be available starting May 8th at the H&M store in Băneasa Shopping City and online at hm.com. H&M Studio Resort 2025 offers a fresh take on summer fashion through a blend of relaxed silhouettes, bold design accents, and timeless elegance.

To merge the Moroccan-inspired aesthetic with the creative spirit of each guest, attendees also had the opportunity to personalize H&M Home items during a live calligraphy session.

Among the special guests were Dana Rogoz, Alina Ceușan, Alexia Eram, Gabriela Atanasov, Alina Tănasa, Sore, Adela Popescu, Lili Sandu, and Sînziana Iacob.

The H&M Studio Resort 2025 capsule collection invites fashion lovers to embrace summer with confidence, imagination, and an exotic sense of inspiration.