a landmark partnership with Glenn Martens. Born in Belgium, the designer is renowned for pushing the boundaries between streetwear and couture and will bring his creative vision to H&M for fall 2025.

About H&M Designer Collaborations
H&M launched its first designer collection in 2004 with Karl Lagerfeld, then creative director of Chanel. The initiative revolutionized the fashion industry, making the work of the world’s most renowned designers and brands accessible, raising the profile of some of the most influential fashion creators, and reinforcing the principle of excellent design that transcends price. Over the past 20 years, H&M has collaborated with some of the biggest names in the industry, with each collaboration being unique, highlighting the values and principles of the guest designer.

Previous designer collaborations include: Karl Lagerfeld (2004), Stella McCartney (2005), Viktor & Rolf (2006), Roberto Cavalli (2007), Comme des Garçons by Rei Kawakubo (2008), Matthew Williamson (spring 2009), Jimmy Choo (fall 2009), Sonia Rykiel (spring 2010), Lanvin (fall 2010), Versace (2011), Marni (spring 2012), Maison Martin Margiela (fall 2012), Isabel Marant (2013), Alexander Wang (2014), Balmain (2015), KENZO (2016), Erdem (2017), Moschino (2018), Giambattista Valli (2019), Simone Rocha (2021), Mugler (spring 2023), and Rabanne (fall 2023).