H&M and Mia Regan co-create the perfect wardrobe for summer vacations

In the summer of 2025, H&M embarks on a personal and creative journey with Mia Regan to co-design a wardrobe for vacations and fun-filled moments. The British model and content creator approaches fashion, beauty, music, and nature in a unique way and brought her own vision to the collection – from hand-drawn illustrations in her instinctive style to the design of the capsule collection. The H&M x Mia Regan collection will be available online at hm.com starting July 17.

“I built my dream summer wardrobe for the H&M community, inspired by my travels to bohemian Ibiza, dancing at British festivals, retro films, and sunny European holidays with friends. Some of the illustrations in this collection are based on my own film photographs – those who have followed me for a while know I love photography!” says Mia Regan.

A long-time friend and collaborator of the brand, Mia’s collection with H&M came naturally. Mia was involved in every stage of the design process, from initial concepts to final fittings, sharing mood boards, silhouette ideas, design details, and color palettes throughout. With illustrations based on her travels around the world, these personal touches not only highlight Mia’s creativity but also make the collaboration feel truly special.

The collection includes a range of slip dresses, knits, cargo and capri pants, shorts, skirts, swimwear, and tops paired with large tote bags, a rope belt, and printed scarves in a palette of sunny yellows, earthy tones, and silvery shades. There are asymmetrical shapes and utilitarian references with playful details that reflect Mia’s favorite wardrobe pieces and blend naturally. Key pieces include:

a yellow dress with a crisscross back
a silver lurex top and skirt set with an asymmetric hem
a pair of capri pants with asymmetric cargo pockets and utilitarian details
and a maxi dress with a hand-drawn star on the front.

“Mia’s style is eclectic – she has a great eye for detail and a very instinctive way of putting things together. She wanted an ease in the collection that reflects her own style, which is unpretentious, fun, and full of positive energy. It was so inspiring to see how this great friend of the brand explored her creativity throughout the entire design process,” says Ann-Sofie Johansson, Creative Advisor and Head of Design H&M Womenswear.