Hisense, a top global brand in the consumer electronics and home appliances industry, continues to expand its portfolio of air conditioning solutions, designed to place emphasis on energy efficiency, performance, and ease of use in everyday life. As more and more European consumers look for cooling solutions that are easier to install, more efficient to use, and better adapted to different types of homes, Hisense proposes practical innovations, conceived to make home comfort more accessible.
This evolution in consumer demand is becoming increasingly visible in market results as well. In the first half of 2026, Hisense’s revenues from air conditioning unit sales in Western Europe grew by almost 20% compared to the previous year, while the French market recorded a growth of over 100%.
In Romania, Hisense has gained more and more trust over the last three years and has rapidly consolidated its position in the residential air conditioning segment. After reaching the threshold of 10.3% in 2025, with 0.4 percentage points above the previous year, the brand estimates a market share of 15% for 2026, which positions it as the leader of this segment on the local market. This evolution takes place against the backdrop of an estimated market growth of 5%, with the total market exceeding the value of 125 million euros.
The performance is all the more relevant in a difficult economic context, in which the market is estimated to decline by at least 20% compared to the previous year, against the backdrop of inflationary pressure, rising taxes, and declining purchasing power. This evolution is anticipated despite the fact that July sales recorded significant growth, supported by the heat wave that recently swept the country. However, even under these conditions, Hisense has managed to grow its market share to the level of 15%, and consumers are increasingly choosing Hisense solutions, thanks to the combination of modern design, energy efficiency, Eurovent-certified technical specifications, with smart and AI features, which offer comfort adapted to the needs of modern homes.
A perfect example is the Hisense Uni series, which offers a practical climatization solution through its modular structure and Easy Installation Pro architecture, which allows the installer to complete the mounting with minimal effort, reducing the need for complex professional interventions. Day-to-day maintenance is equally convenient thanks to the detachable filter positioned at the top, which cleans in a matter of seconds without specialized tools, reduces maintenance time by up to 60%, and ensures superior sealing. In addition to ease of use, the Uni series offers an A+++ energy efficiency class for cooling, which helps consumers enjoy long-lasting comfort and keep energy consumption under control.
For consumers who want a premium comfort experience at home, the Hisense Air Master air conditioning unit combines intelligent climatization technology with exceptional efficiency and refined design. Equipped with the advanced Smart Eye Pro thermal infrared sensor, it automatically detects the presence of people and intelligently directs the airflow to either follow or avoid them, which eliminates the discomfort caused by direct cold drafts during prolonged use. With A+++ energy efficiency for both cooling and heating, alongside a noise level of only 18 dB, Air Master offers long-lasting comfort and contributes to the reduction of energy costs. The product has received the Red Dot award for its innovative appearance and functionality and features a matte sliding panel with good sealing performance, which integrates naturally into modern living spaces and reflects Hisense’s commitment to combining technology with contemporary lifestyle.
As consumers place increasing importance on comfort, accessibility, and sustainability in their own homes, Hisense continues to develop climatization solutions that respond to real everyday needs, not just seasonal demand. Through continuous innovation in energy-efficient technologies and user-centered design, the company aims to transform homes everywhere into healthier, smarter, and more comfortable environments.
