Heron Preston & H&M Launch the Second H2 Collection

Combining the dynamic style of New York City with Heron Preston’s creative DNA, H2 Drop 2 is the latest part of the designer’s long-term collaboration with H&M. The launch features dynamic menswear, womenswear, and accessories, designed with a unisex approach. H2 Drop 2 will be available on hm.com and in select stores on October 17.

H2 is a long-term initiative co-created by Heron Preston and H&M. First introduced to the public at the end of 2023, this multifaceted platform showcases people, products, and processes to advance the conversation around innovative yet conscious design, exploring the future of fashion.

On Wednesday Damson Idris, Amelia Gray and Evan Mock attended the H&M&NEW YORK event in SoHo, all wearing looks from the new H2 collection, H&M’s long-term collaboration with Heron Preston.

Focusing on unexpected yet pragmatic combinations and overall versatility, H2 Drop 2 presents a range of cultural archetypes that promote a new type of everyday wardrobe and encourage a more circular approach to fashion. The collection includes a variety of sporty silhouettes, such as colorful hockey shirts and printed leather jackets, reminiscent of New York street style from the ‘90s and early 2000s. The collection also features a pink rhinestone denim corset with matching jeans, long-sleeved patchwork shirts made from cut-up graphic tees, and a versatile khaki bomber jacket.

“My favorite piece from H2 Drop 2 is the reversible hoodie with the word ‘Energy’ printed on the front, because it truly embodies the entire collection. The relaxed design can be worn by both men and women, but it feels truly unique to the wearer when styled in their own authentic way,” says Heron Preston.

H2 Drop 2 offers a wide range of accessories: text-adorned baseball caps, fitted beanies, and a studded belt are all infused with a metropolitan influence. The footwear collection ranges from unisex sneakers to pointed stiletto knee-high boots. Moto sunglasses and carabiner earrings further support the utilitarian aesthetic of the launch.

“The second H2 drop presents dynamic unisex pieces that can be paired with styles from the first collection drop. Ultimately, it’s up to the consumer and personal taste, how you want to wear and style the clothes,” says Ana Hernández, menswear designer at H&M.

The collection will be available for purchase in selected H&M stores worldwide and online at hm.com on October 17. Prices will range from 19.99-399 EUR.