Canada Goose, a leader in high-performance outerwear, has made a significant strategic move by appointing Haider Ackermann as its first-ever Creative Director. Ackermann, a Colombian-born French designer celebrated for his luxurious and innovative designs, brings a wealth of experience and a fresh perspective to the brand, known globally for its durable and functional garments.
This groundbreaking appointment was announced alongside the launch of the PBI Hoodie, a collaborative effort with Hollywood icon Jane Fonda that supports Polar Bears International. This initiative not only spotlights Canada Goose’s commitment to environmental sustainability but also aligns with Ackermann’s well-known principles of design and care for the environment.
The PBI Hoodie launch was inspired by Ackermann’s visit to Churchill, Manitoba, famously dubbed the polar bear capital of the world, alongside Canada Goose Chairman & CEO, Dani Reiss. This trip proved pivotal, blending Ackermann’s creative insights with the core values that Canada Goose has championed for years.
“Dani Reiss and Haider Ackermann’s shared vision marks a new chapter for Canada Goose, emphasizing a dual commitment to both luxury fashion and environmental stewardship,” said Reiss. He praised Ackermann’s understanding of the brand’s foundational principles—authenticity, craftsmanship, and performance—suggesting that this partnership will rejuvenate the brand’s identity while deepening its commitment to these key areas.
Ackermann’s comments highlighted his admiration for the unique position Canada Goose holds within the fashion industry and his personal dedication to environmental sustainability. “It’s not just about creating clothes but about making a statement on how fashion can engage with and impact the environment positively,” Ackermann stated, signaling a new direction for the company.
The designer’s first seasonal capsule collection is scheduled for release in Fall/Winter 2024 and is eagerly anticipated by fashion enthusiasts and industry insiders alike. This collection promises to marry the rugged functionality Canada Goose is known for with Ackermann’s flair for elegance and detail, potentially setting new trends in both high fashion and eco-conscious manufacturing.
The partnership between Ackermann and Canada Goose is set to redefine the possibilities within the outerwear market, by integrating high fashion with proactive environmental conservation efforts. This collaboration not only aims to expand the brand’s reach but also to enhance its impact on the planet, signaling a bold step forward for the industry at large.
