The fashion world is abuzz with the news that Sabato de Sarno, Gucci’s creative director, is stepping down after just two years at the helm. His departure marks a pivotal moment for the Italian luxury giant, which has been struggling to redefine its identity in an increasingly competitive market. De Sarno’s vision—a shift toward universal styling and iconic wardrobe staples—was meant to breathe new life into the brand. But did it resonate with Gucci’s loyal followers?
De Sarno, who previously served as Valentino’s design director under Pierpaolo Piccioli, joined Gucci in 2023 with a mission to simplify the brand’s aesthetic. His approach was a stark contrast to the maximalist, nostalgia-driven designs of his predecessor, Alessandro Michele, whose era saw soaring sales before the pandemic brought growth to a halt.
De Sarno’s debut collections introduced a more refined, tailored look, blending sharp suiting with youthful, skin-baring elements. Yet, despite the polished craftsmanship, his designs failed to ignite the excitement needed to revive Gucci’s fortunes. With the brand’s next runway show on February 25 set to be designed by its in-house studio, the question on everyone’s mind is: What’s next for Gucci?
Will the brand return to its extravagant roots, or will it continue to chase a more universal appeal? One thing is certain: Gucci’s next move will be closely watched by fashion insiders and enthusiasts alike.
Stay tuned as we unpack what De Sarno’s exit means for the future of one of fashion’s most iconic houses—and who might step into the creative director role next.