Gorenje continues to consolidate its already established relationship with global football, returning for the second time as a sponsor of FIFA World Cup 2026™. This new collaboration underlines the brand’s constant presence within FIFA competitions and its long-term commitment to high-performance sport.
Extended global visibility through elite football
FIFA World Cup 2026™ will bring together the best national teams in the world, from all continents, being the most prestigious competition in international football. The tournament will take place in the United States of America, Canada and Mexico, from 11 June to 19 July, marking the first edition of the World Cup hosted by three countries, with an expanded format designed to attract an even larger global audience.
As part of its ongoing partnership with FIFA, Gorenje once again joins the FIFA ecosystem and consolidates its visibility on international markets, connecting with millions of fans from around the world. This collaboration reaffirms Gorenje’s long-term commitment to global sport and the brand’s association with events that celebrate competition as well as cross-cultural unity. By aligning with a tournament of such scale and global relevance, Gorenje continues to position itself alongside the values of high-performance sport: excellence, ambition and continuous progress.
Solutions designed for unique moments
Gorenje is dedicated to simplifying everyday life, and within the framework of this partnership the brand’s focus remains on the cooling appliances category, bringing advanced refrigeration and cooling expertise closer to fans.
Designed to support daily comfort during the most intense sporting moments, Gorenje cooling appliances combine performance with innovation. Gorenje refrigerators are optimised for energy efficiency, allowing households to reduce consumption while maintaining optimal conditions for food storage. Air conditioning units are equipped with an Electricity Usage Monitor, which allows users to track energy consumption levels and manage costs, while the ice maker can produce up to 12 kg of ice per day, ensuring a constant supply for drinks served during matches and gatherings with friends.
Whether it is a matter of keeping drinks perfectly chilled on match nights or maintaining food freshness for family and friends, Gorenje appliances are designed for modern households, offering reliable performance and innovative solutions that ensure everyday comfort, even during the most intense football moments.
“Renewing the partnership with the FIFA tournament is an important moment for Gorenje. Football is a global language that brings people together, and this partnership allows us to show how our cooling technologies support comfort, efficiency and everyday life in households around the world,” stated Tatiana Șerban, Regional Marketing Manager: Romania, Bulgaria, Greece and Cyprus.
Matches are now closer to fans
The cooperation will also include promotional activities adapted to each market, connecting the enthusiasm for football with Gorenje’s portfolio of cooling appliances. Fans will have access to exclusive offers and campaign activations designed to enhance the at-home experience during FIFA World Cup 2026™, facilitating moments spent together, match day gatherings and celebrations alongside family and friends.
Shared values through global sports partnerships
Gorenje has a long tradition of supporting major international sporting events and top teams, including through its ongoing involvement in FIFA competitions and the FIFA World Cup 2026™ ecosystem, as well as through previous collaborations with UEFA EURO 2024™, EHF EURO and the EHF Champions League.
In addition to its global football partnerships, Gorenje also consolidates its brand narrative through a sports ambassador, football legend Luka Modrić. In this way, Gorenje constantly consolidates its global brand presence, remaining true to its core values: innovation, quality, sustainability and a continuous desire for improvement.
