Football brings people together in the moments that matter
Gorenje becomes an Official Partner of UEFA EURO 2028™ and continues its successful collaboration with the most important European football competition dedicated to national teams. Gorenje reaffirms the brand’s long-term commitment to bringing people together through a passion for sport.
For Gorenje, a brand present for generations in European homes, continuing the partnership with one of the continent’s most important sporting events comes naturally.
UEFA EURO 2028™ will bring together Europe’s best national teams and will draw the attention of millions of supporters. For Gorenje, the partnership reflects the same philosophy that underpins its products simplifying everyday activities, so that people have more time for the things and moments that bring them joy.
“Football means emotion, the joy of being together and memories that last. These are values that represent us too, at Gorenje. Every match watched with loved ones, every meal prepared before the first whistle and every victory celebrated after the match often begin, in many cases, at home. We are happy to continue this journey alongside UEFA EURO 2028™ and to remain part of one of the most anticipated sporting events in Europe,” states Tatiana Șerban, Regional Marketing Manager: Romania, Bulgaria, Greece and Cyprus.
The new agreement continues Gorenje’s collaborations from previous editions of UEFA EURO and strengthens the brand’s international presence in the sphere of major sporting competitions.
In the period leading up to UEFA EURO 2028™, Gorenje will develop a series of campaigns, consumer-dedicated activations and special experiences, through which fans across Europe will be able to interact with both the brand and the atmosphere of the competition.
For over seven decades, Gorenje has been developing home appliances based on the real needs of people and everyday life. Through thoughtful design, intuitive technologies and functionality, the brand aims to simplify household activities, so that people spend less time on daily chores and more time doing the things they enjoy.
As Europe begins preparations for UEFA EURO 2028™, Gorenje, in turn, is getting ready to celebrate football, shared experiences and the joy of bringing people together.
