At Milan Fashion Week, Kim Jones, Fendi’s artistic director of haute couture and womenswear, unveiled a stunning Spring-Summer 2025 collection, paying homage to the brand’s centenary. Inspired by the modern styles of the 1920s, Jones reimagines the foundations of fashion, blending past and present.

The collection draws on Fendi’s rich history, beginning with its founding by Adele Fendi in 1925, a year that also saw the rise of the Art Deco movement. This influence is seen in the collection’s fusion of traditional techniques and modern design, with noble fabrics like silk, suede, and crocodile leather. The garments, from flowing silk dresses to suede tunics, elevate the everyday while maintaining Fendi’s luxurious touch.

A highlight of the collection is the collaboration with Red Wing, creating boots that merge Fendi’s craftsmanship with Red Wing’s heritage. The reimagined Mamma Baguette bag honors the house’s legacy, celebrating founder Adele Fendi. Delfina Delettrez Fendi’s jewelry collection, FENDI Filo, symbolizes the connection between Fendi’s past, present, and future.