From November 27, 2024, to March 23, 2025, the MAXXI museum in Rome hosts a groundbreaking exhibition titled “Memorabile.Ipermoda”, offering an in-depth look at the transformation of contemporary fashion from 2015 to the present. This unique event, curated by Maria Luisa Frisa and organized in collaboration with the Camera Nazionale della Moda Italiana, not only presents a selection of iconic pieces but also challenges the audience to reflect on fundamental themes such as sustainability, technology, and the ethical role of fashion in today’s society.
A Journey Through Creativity and Responsibility
The exhibition design highlights memorable creations—from garments and accessories to captivating imagery—revealing the subtle connections between creativity and economic structures. It emphasizes the significance of stylists and creative directors, key figures in shaping aesthetic narratives. The exhibition explores collaborations between designers, the impact of independent design, and the influence of luxury conglomerates, providing a detailed map of the power dynamics in contemporary fashion.
“Ipermoda” – Fashion as a Social and Cultural Utopia
The title of the exhibition, “Ipermoda,” suggests a fashion phenomenon that transcends commercial boundaries, becoming a vehicle for social and cultural utopias. At its core lies the dialogue between the legacy of archives and technological innovation, addressing issues such as sustainability and overproduction. The exhibition space is organized around major themes—archives as sources of inspiration, the connection between fashion and temporality, and the impact of technology on design and production—transforming the event into a kaleidoscope of the values and challenges faced by an industry striving to be both memorable and responsible.
A Wake-Up Call for the Made in Italy Heritage
While the exhibition impresses with its ability to capture the essence of contemporary fashion, it also highlights a significant gap: Italy, the land of luxury and artisanal craftsmanship, still lacks a museum dedicated exclusively to fashion. Events like “Memorabile.Ipermoda” underline the urgent need for a permanent space to preserve and celebrate the legacy of Made in Italy, a vision long championed by iconic figures like Franca Sozzani, the former editor-in-chief of Vogue Italia.
Fashion as Art and a Driver of Social Change
“Memorabile.Ipermoda” is not just an exhibition; it is an invitation to reflect on the present and future of fashion as a cultural expression. More than a tribute to the ephemeral, this event represents a commitment to transcendental values, reinforcing Italy’s role as a leader in creativity and style while drawing attention to the challenges of institutionalizing this heritage. It is a must-see event for those who view fashion not only as an art form but also as a catalyst for social change.
