Embark on an immersive journey through time and space with LOEWE’s groundbreaking exhibition, “Crafted World.” This captivating showcase, curated by creative director Jonathan Anderson, celebrates the brand’s illustrious history, Spanish heritage, and unwavering dedication to the art of craftsmanship.
Located in Shanghai until May 5, Crafted World invites visitors to delve into a realm where tradition meets innovation, where every creation is infused with passion and skill. Designed in collaboration with OMA, the visionary studio renowned for its revolutionary museum designs, the exhibition promises an unforgettable experience that transcends mere observation.
Crafted World is divided into six thematic chapters, each offering a unique perspective on LOEWE’s creative ethos:
1. Born from the Hand: Delve into the origins of LOEWE’s craftsmanship, where every masterpiece begins with the touch of skilled artisans.
2. Welcome to Spain: Experience the rich tapestry of Spanish culture and heritage that inspires LOEWE’s designs, from vibrant colors to intricate patterns.
3. The Atelier: Step inside the heart of LOEWE’s creative process, where innovation and tradition converge to bring dreams to life.
4. Fashion Without Limits: Explore the boundary-pushing designs that redefine the concept of fashion, blending artistry with functionality.
5. United in Craft: Discover the global community of artisans who contribute to LOEWE’s vision, united by a shared passion for excellence.
6. Unexpected Dialogues: Prepare to be surprised as LOEWE engages in unexpected conversations with art, culture, and technology, pushing the boundaries of creativity.
Each chapter of Crafted World is brought to life through multi-sensory storytelling, incorporating touch, sound, and augmented reality to create an immersive experience like no other. Visitors will have the opportunity to interact with the exhibits, gaining a deeper understanding of LOEWE’s unparalleled craftsmanship and innovative spirit.
As Crafted World continues its global tour, anticipation builds for the next cities to host this extraordinary exhibition. Stay tuned for updates as LOEWE invites the world to explore its artisanal universe and discover the magic of Crafted World.