On 2 April, COS returned to the runway for its first-ever show in Athens, presenting the brand’s Spring Summer 2025 collection. The runway was brought to life within the cavernous Dionyssomarble Quarry, which upholds a rich legacy in marble, the same variety once used by the ancient Greeks to sculpt the Parthenon and the Erechtheion on the Acropolis.
The enveloping marble walls created a striking contrast to the collection's clean minimalism and sculptural lines. Models elegantly descended a steel staircase, looping in and out of the cave, showcasing 35 looks. The experience presented a powerful dialogue between structure and fluidity, strength and softness.
Defined by craftsmanship, the latest collection explores precision in cut and signature detailing. In womenswear, creative expressions emerge through softly sculptured silhouettes and draped elements, while tailoring is reimagined with a deconstructed sensibility. Echoing Renaissance art, cascading fabrics create fluidity, and ethereal transparency reveals glimpses of the body as lightweight materials move effortlessly. Inspired by these elements, key pieces in the collection are draped on the stand, sculpted and twisted to form fluid, feminine silhouettes. The looks are finished with pointed suede mules, classic ballerinas and minimalist knitted sock boots.
Models elegantly descended a steel staircase, looping in and out of the cave, showcasing 35 looks. The experience presented a powerful dialogue between structure and fluidity, strength and softness. Defined by craftsmanship, the latest collection explores precision in cut and signature detailing. In womenswear, creative expressions emerge through softly sculptured silhouettes and draped elements, while tailoring is reimagined with a deconstructed sensibility. Echoing Renaissance art, cascading fabrics create fluidity, and ethereal transparency reveals glimpses of the body as lightweight materials move effortlessly. Inspired by these elements, key pieces in the collection are draped on the stand, sculpted and twisted to form fluid, feminine silhouettes. The looks are finished with pointed suede mules, classic ballerinas and minimalist knitted sock boots.
A pared-back utility style in menswear takes centre stage, emphasised through functional details. Classic styles are revisited with sleeveless tailoring, bringing a fresh perspective to traditional designs. Silk sets introduce an effortless elegance, while Bermuda shorts are presented as a refined yet relaxed summer staple. Adding a luxurious and contemporary General Information edge to warm-weather dressing, light summer leather jackets are layered over elevated essentials with soft rib textures. The menswear garments are complemented by timeless soft leather sandals or mule loafers – classic designs with a contemporary twist.
This season, COS also introduces a unique marbled print inspired by Renaissance paintings, created by pressing flower buds against a lens, capturing a soft blur with delicate details.
The seasonal palette is built around a foundation of off-whites, warm earth tones, and deep brown. Muted blues transition into rich navy, while soft terracotta adds vibrancy to womenswear.
Quality and longevity remain at the collection’s core; adjustable elements ensure the perfect fit, while considered material innovation is seen through the presentation of a classic shirt style, crafted from Materra Hydroponic Cotton—cotton grown in an indoor environment with controlled application of water and nutrients without the need for arable land or conventional irrigation. A selection of the show items are available immediately at COS stores and on cos.com.
Guests included:
Actor and SS25 Campaign Talent, Adrien Brody
Actor and Designer, Georgina Chapman
Actor, Jodie Turner-Smith
Actor and Film Producer, Sharon Stone
Actor, Gemma Chan
Actor, Harry Lawtey
Actor, Somin Jung
Actor and Model, Anan Wong
Actor, Tipnaree Weerawatnodom
Musician, Mika Hashizume
Actor, Heart Evangelista
Actor, Alice Ko
Creator, Molly Chiang
Actor, Sang Heon Lee
Actor, Miyoshi Ayaka
Actor, Bárbara López
Actor, Diego Calva
Musical Artist and Creator, Eva Gutowski
Creator, Jihoon Kim
Creator, Sabrina Lan
Creator, Marc Forne
Creator, Kit Price
Greece’s First Lady, Mareva Grabowski Mitsotaki
Actor, Dimitris Mothonaios
Creator, Yiorgos Karavas
