Calvin Klein demonstrates its support for the LGBTQIA+ community with the launch of the “This Is Love” 2024 campaign, featuring British supermodel Cara Delevingne. Known for her commitment to equal rights, the famed model shines in a series of studio images taken by photographer and filmmaker Gordon von Steiner.
Brilliance and Diversity in the New Calvin Klein Collection
Delevingne showcases her figure and distinctive tattoos, gracefully wearing pieces from the latest Calvin Klein underwear and apparel collections. The campaign emphasizes the brand’s commitment to the LGBTQIA+ community and is characterized by a vibrant collection that celebrates the spirit of Pride.
Innovation and Style in Calvin Klein Collections
The 5’7″ model, who also recently appeared in Stella McCartney’s summer 2024 campaign, effortlessly models items from the Signature Cotton Stretch and Modern Cotton collections. These are complemented by the new Intense Power underwear styles, which stand out with a rainbow gradient waistband, adding a bold touch to the classic silhouettes.
Partnerships and Community Support
The campaign also includes two limited-edition t-shirts created in collaboration with LGBTQIA+ organizations. In 2024 alone, Calvin Klein has pledged over $240,000 to organizations, including the Transgender Law Center and ILGA World, demonstrating ongoing support for the rights and visibility of the LGBTQIA+ community.
This initiative not only reaffirms Calvin Klein’s position as a leader in promoting diversity and inclusion but also highlights the role of fashion as a platform for expression and acceptance. With Cara Delevingne at the forefront, Calvin Klein’s “This Is Love” 2024 is more than a marketing campaign; it is a celebration of love and diversity in all its forms.
