BOSS proudly unveils its Holiday Campaign, showcasing a sophisticated collection brought to life by a team of global talents. Among them are Brazilian supermodel Gisele Bündchen, legendary British footballer and style icon David Beckham, Nigerian Afrobeats pioneer Burna Boy, and South Korean superstar actor Lee Jong-suk. The campaign highlights pieces ranging from elegant eveningwear to special gift ideas for the festive season, making BOSS the ideal destination for holiday shopping.
The campaign’s photos and videos feature the protagonists in a setting bathed in radiant neon lights, wearing the latest BOSS holiday creations. They exude style and confidence, perfectly capturing the essence of the #BeYourOwnBOSS communication platform. The visual concept of the campaign is built around the powerful idea that every BOSS carries a special light within them, perfect for sharing during this festive season.
Key Pieces of the Collection
The BOSS men’s collection includes essential pieces that combine elegance with versatility, perfect for any occasion. Highlights include a slim-fit virgin wool sweater, ideal for professional or casual settings. For formal events, the collection offers velvet trousers paired with a matching jacket featuring silk accents for added refinement. For a bold look, tuxedo trousers with crystal embellishments and a cotton and silk-detailed shirt are the ideal choices.
The BOSS women’s collection offers elegant outfits, such as a halter strap gown with an open back, adorned with crystals and crafted from luxurious satin. Complete the look with an iconic shoulder bag featuring the Double B monogram and a strap with precious details. A tailored wool-blend blazer with decorated lapels adds an extra touch of sophistication to the entire collection.
The new BOSS Holiday 2024 collection is available starting November in BOSS stores nationwide, along with complimentary gift-wrapping services and surprises for customers with every purchase.
