Diesel is proud to announce that pop icon, singer, and songwriter Beyoncé wore a fully customized Diesel outfit during the opening performance of her Cowboy Carter World Tour in Los Angeles.
The look featured an oversized cowboy jacket made of printed PVC, worn over a body suit and thigh-high pant boots, all fully embellished with crystals. The ensemble was completed with matching gloves, creating a bold, cohesive statement.
Diesel’s Creative Director Glenn Martens applied a personalized newspaper-style print to Diesel’s iconic silhouettes, adding a distinct visual identity to the outfit.
To complete the overall vision, Blue Ivy, Beyoncé’s daughter, along with her backup dancers, also wore Diesel. Blue Ivy’s look included a second-skin bodysuit and cargo denim pants, all incorporating the same signature print as Beyoncé’s showstopping outfit.
