Balenciaga unveils le city bag campaign by Mario Sorrenti

Balenciaga unveils le city bag campaign by Mario Sorrenti

Balenciaga unveils le city bag campaign by Mario Sorrenti

Balenciaga has launched its latest campaign, shining a new spotlight on the iconic Le City bag. Captured by renowned photographer Mario Sorrenti, the campaign features a star-studded cast including brand ambassador Nicole Kidman, alongside supermodels Kate Moss, Amelia Gray, and Kit Butler.

Originally introduced in 2001, the Le City bag is celebrated for its enigmatic maximalist yet practical design. The new iteration continues this legacy, crafted with luxurious Arena leather and adorned with Palladium Vibrato hardware. Distinctive features include reinforced corners with small metal buckles, thimble-like studs creating a unique pattern, leather lace-strung zipper pulls, braided handles, and a surface that develops a unique patina over time.

Sorrenti’s stunning visuals bring the Le City bag to life, showcasing it in multiple sizes, colors, and finishes. This campaign not only reinvigorates a classic piece but also reaffirms Balenciaga’s commitment to blending innovation with tradition. The Le City bag, with its iconic design and modern enhancements, is set to capture the hearts of fashion lovers once again.

Explore the new Le City bag collection now, available in various sizes, colors, and finishes, and experience the timeless elegance and practicality that Balenciaga is known for.

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