Balenciaga SS25: “business in the front, party in the back”

Balenciaga SS25: “business in the front, party in the back”

Balenciaga SS25: “business in the front, party in the back”

Balenciaga brought a blend of oversized and seductive elements to Paris Fashion Week with its SS25 collection, directed by Demna. Drawing inspiration from internet memes, the collection swung between XXL Adam Sandler vibes and micro-outfits that left little to the imagination. On the runway, we saw models in glittering lingerie under fur coats, denim pants recycled as jacket lapels, and futuristic accessories like handbags with integrated iPhone chargers.

With Britney Spears’ “Gimme More” playing, models strutted in ultra-feminine silhouettes layered with oversized sweaters and backwards trench coats. As the show progressed, a “post-party” vibe took over, with disheveled looks and pieces reminiscent of a chaotic morning after. The show culminated in a triangular black satin dress, a signature Demna piece, closing the runway before the music abruptly stopped, delivering a clear message: sex sells, even in 2024.

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CAMPAIGN: TRAINING X SS25 X OPTIME

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