UNTOLD X – €120 MILLION GENERATED FOR THE REGIONAL ECONOMY
The anniversary edition, UNTOLD X, brought to Cluj-Napoca, over four days and four nights, more than 470,000 fans and top artists performing for the very first time on the festival’s stages. Ranked once again this year as the 3rd largest festival in the world, UNTOLD celebrated a decade of music and experiences, becoming the place where the world’s biggest artists present their special shows as global premieres.
Across the festival’s eight stages, over 200 artists created unforgettable moments. On the UNTOLD X anniversary edition, the Main Stage hosted both world and European premieres, presented for the first time in Cluj.
Post Malone chose UNTOLD for the first concert of his European tour, The Big Ass Tour, while Metro Boomin took the Main Stage in his only festival appearance in Europe in 2025 both moments eagerly awaited by fans worldwide.
Alok brought, for the first time to a European festival, the Keep Art Human concept, launched at Coachella. At UNTOLD X, the show was presented in an extended nighttime version, alongside the members of Urban Theory, in a spectacular production that exceeded all audience expectations.
Another unique moment was Don Diablo’s show, presented as a world premiere at UNTOLD X ahead of his 2026 global tour. Armin van Buuren and Martin Garrix delivered sets created exclusively for this edition, crafted especially for the 10th anniversary celebration.
The anniversary edition generated an economic impact of over €120 million for the region, with direct benefits for Cluj-Napoca and the surrounding counties from local taxes and fees to businesses and accommodation units that operated at full capacity during the festival.
UNTOLD X – FANS FROM OVER 150 COUNTRIES & RECORD ECONOMIC IMPACT
On the international side, UNTOLD X recorded a 25% growth compared to the previous edition. Germany, France, Poland, Italy, the United States, the United Kingdom, Hungary, the Netherlands, Belgium, Austria, and Switzerland topped the European rankings, while India, Australia, the United Arab Emirates, Japan, Mexico, and South Africa completed the global map of the anniversary edition, which brought together fans from over 150 countries.
UNTOLD ONE 2026 – THE MOST IMPRESSIVE UNTOLD YET
UNTOLD X marked the first decade of the festival with world premieres and exclusive shows – from unique concepts to productions created especially for the Main Stage. This chapter paves the way for UNTOLD ONE, the concept under which the 2026 edition will take place in Cluj-Napoca, opening a new decade in the festival’s history.
For the organizers, the biggest challenge has always been to outdo themselves. UNTOLD ONE takes this promise further, preparing a chapter built for festival fans from all around the world. Across all stages in Cluj-Napoca, fans will enjoy exclusive shows, breathtaking visual productions, and moments that will write history in the UNTOLD universe.
Tickets for UNTOLD ONE are already available on untold.com.
INVESTMENTS IN CITY AND FESTIVAL INFRASTRUCTURE
The anniversary edition of UNTOLD X brought not only music and memorable experiences but also significant investments in the local economy and in the infrastructure hosting the festival, with the 2025 edition having a notable economic impact.
For this year’s edition, organizers signed contracts for the use of Cluj Arena, Central Park, Polyvalent Hall, and the Casino. The total value exceeds 1,300,000 RON and covers the setup, dismantling, and the four days of the event. An additional 350,000 RON guarantee for the stadium and full insurance for all venues were also provided. Direct investments in infrastructure exceeded 1,000,000 RON.
At Cluj Arena, the 7,900 sqm turf was overseeded before the festival, with works allowing the grass to grow under a special flooring model designed to let the surface breathe and receive light. The athletics track was protected with heavy-duty equipment, and the turf benefited from state-of-the-art protection systems used at major European events. Organizers also contributed to restoring the vegetation layer in the stadium parking area, and the pedestrian paving around the arena was repaired.
The UNTOLD creators will also contribute to the restoration of the stadium’s exterior envelope and cleaning of the roof drainage gutters. In Central Park, investments included the installation of approximately 7,000 sqm of rolled turf and works on a 9,000 sqm surface, consisting of soil mobilization, seeding, overseeding, and fertilization.
UNTOLD ONE will take place in 2026, in Cluj-Napoca, Transylvania, Europe, with the festival date to be announced soon.
