CAMPAIGN: TRAINING X SS25 X OPTIME

adidas unveils the new Optime collection, designed to outfit athletes no matter how bold their moves, both in the gym and on the street, featuring Antonela Roccuzzo as the protagonist

CAMPAIGN: TRAINING X SS25 X OPTIME

adidas unveils the new Optime collection, designed to outfit athletes no matter how bold their moves, both in the gym and on the street, featuring Antonela Roccuzzo as the protagonist

adidas unveils the new Optime collection, designed to outfit athletes no matter how bold their moves, both in the gym and on the street, featuring Antonela Roccuzzo as the protagonist

CAMPAIGN: TRAINING X SS25 X OPTIME
  • From super-sets of squats to post-workout meetups, the adidas Optime Spring/Summer collection tights are built to withstand any movement. They boost your confidence in the gym and beyond, combining support, style, and freedom of movement, no matter the challenges of the day.
  • Showcasing the new workout apparel collection—brand partner Antonela Roccuzzo expresses her passion and commitment to fitness.
  • Designed for advanced coverage, the adidas Optime Spring/Summer collection is crafted from ADIMOVE 2.0 skin-tight material, featuring cutting-edge adidas technology for support in every move. The collection is available starting January 14 on adidas.ro and in stores. adidas Training introduces the new adidas Optime Spring/Summer collection—designed for maximum coverage, blending support and style for any moment, so you can feel confident both in the gym and in everyday life.
  • Surveys show that three-quarters of gym-goers face issues or insecurities related to workout attire, which hinders their ability to achieve their best results and increases feelings of intimidation during training. By using high-performance materials, the Optime collection combines functionality and comfort to ensure unrestricted freedom of movement, allowing you to fully focus on your workout.

Marking her debut with adidas Training, entrepreneur and philanthropist Antonela Roccuzzo reaffirms her passion for sports through her workouts—joining other renowned adidas partners, including CrossFit athlete Laura Horvath and fitness trainer Julie Jaws Nelson, to test the benefits of the collection.

Offering bend-resistant coverage and body temperature-regulating technology, the adidas Optime Spring/Summer collection is designed for the specific demands of strength training—a workout style that continues to grow in popularity among the new generation of athletes. Tested by instructors from the renowned Les Mills and Tonehouse gyms during some of the world’s most demanding strength training sessions, this new line marks the next step in adidas Training’s commitment to helping athletes feel stronger.

Designed to be worn both during workouts and in everyday life, the standout pieces of the collection are the shorts and 7/8 tights in a pure ruby color, offering athletes a sense of comfort and confidence. Each piece is made from recycled materials and incorporates adidas fabrics known for their durability. Key features include:

  • ADIMOVE 2.0 and Lycra Sport: These materials provide additional bend-resistant coverage during lower-body exercises, ensuring reliable 4-way stretch and long-lasting shape, so wearers benefit from full support and unrestricted movement.
  • CLIMACOOL Technology: The apparel is built with CLIMACOOL technology that wicks away sweat and keeps the body cool and dry, even after an intense workout session.
  • Comfort Meets Functionality: Helping athletes stay focused, the adidas Optime pants and tights feature a strategically placed side panel and high waist for a supportive feel, with a secure side pocket for easy access to everyday essentials.

Speaking about the new collection, Aimee Arana, General Manager of adidas Sportswear & Training, said: “It is our ongoing ambition at adidas Training to support all athletes in reaching their potential, and that fundamentally starts and ends with the products we create. Knowing that strength training continues to be the fastest-growing workout style among the new generation, we set out to design apparel—like the bend-resistant Optime—that enables the training community to confidently achieve their goals. We are proud and excited to add another tailored strength solution to our portfolio—unveiled by the latest adidas Training partner, Antonela Roccuzzo—so we can continue to ensure our athletes have the most secure and comfortable experience when training. The Optime range has many more pleasant surprises in store, so stay tuned!”

The new adidas Optime range is now available in select retail stores and online at adidas.ro.

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