Adidas has announced an exciting multi-year partnership with the Mercedes-AMG PETRONAS Formula 1 Team, uniting two iconic German brands in a collaboration that promises to redefine motorsport apparel and fanwear.
Starting with the 2025 Formula 1 season, adidas will unveil an exclusive range of performance and lifestyle products, including footwear, apparel, and accessories designed for both the team and fans. The partnership extends beyond fan merchandise, with adidas also creating bespoke team kits tailored to the specific roles of drivers, engineers, and mechanics.
The first adidas x Mercedes-AMG PETRONAS collection is set to launch in February 2025, offering limited-edition drops that blend high-performance innovation with style.
Bjørn Gulden, CEO of adidas, expressed his excitement:
“We are thrilled to return to the world of motorsport. Formula 1 has seen an incredible rise in popularity, influencing both sport and street culture. As the Official Team Partner of Mercedes-AMG PETRONAS F1, we share a passion for speed, innovation, and performance. On the track, we will support the team in pushing the limits, and off the track, we will introduce fresh, exciting lifestyle products to engage a new generation of fans.”
Toto Wolff, CEO and Team Principal of the Mercedes-AMG PETRONAS F1 Team, added:
“Our partnership with adidas marks a pivotal moment for our team. adidas is a global icon, and its commitment to peak performance and style aligns perfectly with our values. Together, we will redefine the concept of team and fanwear in Formula 1 and set new benchmarks for what collaboration in the sport can achieve.”
Fans can look forward to the adidas x Mercedes-AMG PETRONAS F1 collection, which will be available next month on adidas.com and through the Mercedes-AMG PETRONAS F1 store. Stay tuned for a revolutionary blend of sport, style, and innovation.