• Camila Mendes joins the Adidas running community to demonstrate that running is for everyone and that sports should be less about competition and more about community, self-care, and relaxation.
• Camila will be involved in supporting various Adidas stories and products throughout the year, starting with the launch of the new Supernova Rise 2 running shoe.
• The new Supernova Rise 2 features a redesigned, breathable upper and a new foam heel rim to enhance comfort and stability during daily runs.
• In addition to these updates, the new Supernova shoe is 4% lighter than its predecessor, thus improving the daily running experience.

Adidas brings an update to the Supernova Rise 2, the latest member of the Supernova family, designed to provide comfort in daily runs. Created to offer even more comfort than its award-winning predecessor, the Supernova Rise 2 features a new mesh-like upper material, ensuring breathability and a more secure fit. This improved upper allows the Supernova Rise 2 to be 4% lighter than the original model.

Additionally, the shoe introduces a new and improved heel construction, incorporating a refined foam rim for enhanced support and comfort. The shoe’s insole retains all the appreciated features of its award-winning predecessor. The Dreamstrike+ super-foam, inspired by Lightstrike Pro – the material used in the Adizero franchise, is laid throughout the sole to provide unmatched comfort and cushioning. This is combined with the Support Rod system, incorporated in the midsole, which provides support and stability as the foot transitions from heel to toe during a run. To provide optimal grip, the outsole of the Supernova Rise 2 is made of durable ADIWEAR rubber, offering excellent traction on the road. The communication campaign for this shoe features actress Camila Mendes.

Speaking openly about her experience and role in the campaign, Camila says, “Although I’ve always been active, running has become a key part of my training routine as I prepared for my last role. I’ll openly admit that running isn’t always easy, and I haven’t always considered myself a good runner. But I know I’m not alone in feeling this way. It’s okay to have a complicated relationship with running – it happens to many people. By embracing both the challenges and the progress, I hope to encourage others to feel more confident in their own journey – and to enjoy whatever running means to them. I’m honored to join the Adidas running community. They’ve really taken the time to understand my relationship with running and together we’ve created a campaign full of humor, honesty, and authenticity, which I can’t wait to see.” JT Newcomb, Category Director, Adidas Running Footwear, says, “When we developed the Supernova Rise 2, we wanted to bring everything our running community loved about its predecessor while adding new features that double down on the franchise’s comfort objective. Thanks to the improved padding, the Supernova Rise 2 is 4% lighter than the previous model, offering the best daily running experience to everyone, mile after mile.” The model is available in stores and online at adidas.ro starting March 7.