Following the launch of the “We Gave the World an Original, You Gave us a Thousand Back” platform in 2023, this summer Adidas is celebrating the small and significant achievements of thousands of Originals everywhere by gifting them flowers, while the iconic SL 72 silhouette takes center stage in the brand’s new campaign. First introduced in 1972, the Adidas SL 72 model was a catalyst for a paradigm shift in the running shoe industry. Today, over half a century later, sports and culture are more closely linked than ever, and the timeless silhouette has been worn by true Originals all over the world. Adidas reintroduces the SL 72 model to the world in five iconic color variants. Two distinct iterations of the SL silhouette – SL 72 RS and SL 72 OG – are released in shades of white, red, black, blue, and yellow. These are available at Adidas stores nationwide and selected retail partners. Follow Adidas on Instagram and TikTok to stay updated with the latest brand news.
