Rituals shares a touch of magic this festive season with the launch of its newest Advent calendar collection. The festive season awakens the desire in everyone to experience special moments and create unforgettable memories. Since 2016, Rituals has revolutionized the Advent tradition by introducing innovative and interactive calendars that add a touch of magic to each day of the season.
The Ritual of Advent is more than just a countdown; it’s a celebration of the season. The Rituals Advent calendars serve as a reminder to find joy and meaning in the small things. Each calendar is designed to pamper the body, mind, and soul, combining the excitement of discovering new gifts with cherishing the moment.
- The four models of the 2024 collection, carefully crafted, are inspired by the Dutch tradition of Rituals and the magic of festive Amsterdam.
- The Classic model captures the lively charm of Amsterdam’s iconic canal houses.
- Deluxe is an artistic interpretation of the famous canal scenes and the city’s beautiful architecture.
- The Ultimate Men’s Advent is designed to feature twelve iconic bestsellers tailored specifically for men.
- Premium is inspired by the magical atmosphere of Amsterdam in winter.
Lot van Rij, Head of Innovation at Rituals, says, “We are thrilled to present an exceptional collection in the latest edition of the Advent Calendar. We love surprising our customers with exclusive and delightful experiences. This is why we included our new luxury Elixir Collection Purifying Scalp Scrub & Shampoo in both the Deluxe Magic of Festive and Premium Advent Calendars.”
The Christmas Classic and Premium Advent calendars contain four special candles, designed to mark the four Sundays of Advent. Each candle offers a unique and traditional touch, creating a warm and festive atmosphere as the winter holidays approach.
Rituals founder and CEO, Raymond Cloosterman, takes pride in the care and innovation brought each year: “Every Advent calendar is crafted with meticulous attention to detail in every aspect of its design, inspiration, and production. Created to be a seasonal centerpiece, capturing the full essence of the festive season, we know that these become cherished items for years to come.”
Rituals encourages the practice of gift-giving, offering people the chance to share unique and lasting memories with loved ones, turning December into a truly magical experience.
