- Zalando celebrates its second year in Romania by partnering with the Electric Castle Festival and opening a pop-up on the festival grounds.
- The pop-up was created with the theme ‘Shine Your Light’ that encouraged festival goers to express their individuality through fashion.
- The activation included a special collaboration with one of the artists performing at the main stage, Irina Rimes, who styled her stage outfit with Zalando, further enhancing the festival’s fusion of music and fashion.
Cluj-Napoca, July 23, 2024 – Zalando, a leading e-commerce destination for fashion and lifestyle, celebrates its second year in Romania by partnering with the Electric Castle Festival, one of the region’s most iconic music events. As the exclusive fashion sponsor, Zalando invited visitors to explore Zalando’s wide range of collections and encouraged festival-goers to celebrate their individuality by expressing it through their unique style.
In celebrating the synergy of music and fashion, Zalando’s presence at Electric Castle exemplified how style can enhance and reflect the vibrant energy of the festival scene. The collaboration highlights Zalando’s dedication to fostering creativity and self-expression, ensuring that every festival-goer could truly shine their light.
During the Electric Castle days, the Zalando pop-up featured thematic styles that perfectly captured the essence of summer fashion. The displayed items embraced soothing tones of “apricot crush” and gelato pastels, creating an airy and fresh summer vibe. The stylings also showcased the season’s bold hues with striking shades like cyber lime, radiant red, and cobalt blue, providing a boost of confidence and style that shines brightly under the summer sun.
The activation was further enriched by a collaboration with Irina Rimes, one of the artists performing at the main stage. Irina, known for her unique musical style and hit songs like “Visele” and “Lelele,” styled her stage outfit with Zalando.
Irina Rimes on her collaboration with Zalando: “As I evolve and explore new dimensions in my music, I strive to reflect these changes through my style. Collaborating with Zalando allows me to discover bold and distinctive fashion choices that perfectly complement my artistic journey and personal expression. Their unique styles consistently enhance my music and encourage me to explore my boundaries.”
The Zalando pop-up was located directly in front of the main stage, attracting thousands of festival goers throughout the whole duration of the festival. The visitors got a chance to explore the colorful collections and receive one of the 2000 exclusive vouchers to Zalando.ro.
