Victoria’s Secret is set to open a new store in Bucharest, further solidifying its position as a leader in the specialty retail sector for lingerie and beauty products, fashion collections, fine fragrances, body care, and loungewear. The new store, located in Mega Mall, will feature an innovative design that provides a welcoming space, easy navigation for customers, and an exceptional shopping experience. The outlet will showcase a selection of the brand’s iconic bras, panties, and nightwear from various collections, as well as Victoria’s Secret Beauty, which includes beloved fragrances.
Customers will also have the opportunity to receive personalized bra fittings for free, without the need for an appointment. To celebrate the opening of the new store, Victoria’s Secret has introduced a pop-up experience at Mega Mall starting Wednesday, March 27, featuring favorite Victoria’s Secret bra collections, popular fragrances, and complimentary bra fittings.
Victoria’s Secret (NYSE: VSCO) is the world’s largest specialty lingerie retailer, offering an extensive range of modern collections that include bras, panties, casual lingerie, and activewear, along with perfumes and body care products. VS&Co consists of leading market brands, Victoria’s Secret and Victoria’s Secret PINK, which share a common goal to inspire and empower customers at every stage of their lives, as well as Adore Me, an innovative, digitally native lingerie brand that caters to women of all sizes and budgets throughout their lives. The company is committed to empowering its more than 30,000 associates across a global network of approximately 1,350 retail stores in about 70 countries. Victoria’s Secret is dedicated to inspiring women worldwide with products and experiences that support their care routines and boost their self-confidence while also creating lifelong connections and fostering positive change.