Valentino, the iconic fashion house renowned for its timeless elegance and sophistication, has introduced its latest olfactory masterpiece – Born in Roma Green Stravaganza. This enchanting fragrance, designed for both men and women, encapsulates the verdant allure of Rome’s picturesque gardens, offering a refreshing and luxurious olfactory experience.
Fronting the campaign for this captivating scent are the striking South Sudanese-Australian model, Adut Akech, and the effortlessly stylish Anwar Hadid. Captured through the lens of photography duo Luigi & Iango, the campaign exudes a sense of modernity and allure, perfectly complementing the essence of the fragrance.
Born in Roma Green Stravaganza opens with the distinctive aroma of smoky tea leaves, enhanced by lapsang souchong tea accords, setting the stage for an enchanting journey. The heart of the fragrance reveals the delicate and alluring scent of jasmine absolute, evoking the freshness and mystique of nature in full bloom.
The fragrance culminates with a lingering base of sweet and smoky vanilla extract, leaving a lasting impression and enveloping the wearer in an irresistible aura of sophistication and allure. Housed in bottles adorned with the iconic Valentino Rockstud motif, the design juxtaposes the robustness of black leather with the vibrant green hue, capturing the essence of traditional elegance infused with a modern twist.
In a stunning visual portrayal, Adut Akech is draped in a mesmerizing green gown, adorned with intricate pleats, elegant cut-outs, and a flowing fabric cape, embodying the essence of romance and sophistication. Anwar Hadid complements this vision with his sleek all-black attire, curated by stylist Joe McKenna, adding a touch of contemporary edge to the narrative.
The captivating commercial, directed by Harmony Korine, transports viewers on a journey through the streets of Rome, as Adut and Anwar, accompanied by a diverse group of models, explore the timeless beauty of the city. With its captivating blend of elegance and allure, Born in Roma Green Stravaganza is set to captivate hearts and minds, inviting wearers to embark on an unforgettable olfactory adventure.