Rituals unveils the renewed The Ritual of Karma collection, a complete range for bath, body and home, created to protect, nourish and enhance the skin before, during and after sun exposure. Combining advanced skincare with summer sensations, the collection includes high-performance sun protection, soothing after sun products and lightweight self-tanning solutions, all infused with the iconic and summery fragrance, with lotus and white tea.
To celebrate the energy of summer and the renewed The Ritual of Karma collection, Rituals is preparing a special weekend from 19 to 21 June, in all stores across the country. On purchases of a minimum of 240 lei, customers receive as a gift a sun lotion and a The Ritual of Karma beach bag, 2026 edition. In addition, exclusively at the Rituals store in AFI Cotroceni, Bucharest, from Friday to Sunday, between 10:00 and 19:00, customers can personalise their bag with embroidery created on the spot.
A collection dedicated to sun care, created to radiate summer energy, which includes…
NEW: Foaming Sun Protection SPF 50 A lightweight, water-resistant sun protection with Rituals’ iconic airy texture, which melts easily on the skin. Powered by Hydra-Boost Complex, the formula absorbs quickly, is non-sticky and provides hydration, while protecting against broad-spectrum UV rays, without leaving white marks. Vegan-friendly and suitable for every day, it leaves the skin protected and comfortable.
NEW: Stick Sun Protection SPF 50 A hydrating sun stick, created for quick and easy protection, wherever you are. Powered by Hydra-Boost and enriched with the iconic Karma fragrance, the non-sticky formula applies evenly and leaves no white marks, making it the perfect essential product for every day.
NEW: Sun Glow Self Tanning Foam A lightweight formula with a playful texture, created to give the skin a radiant and natural glow. With Hydra-Boost Complex, the non-sticky foam allows you to control the intensity of the tan, develops evenly on all skin tones and lasts up to one week, fading gradually and naturally.
The Ritual of Karma is where advanced sun protection meets conscious wellbeing, protecting, nourishing and enhancing the skin, so that you radiate positive energy.
The fragrance of summer
A signature element of The Ritual of Karma collection is its fresh, floral and summery fragrance, which reflects the growing desire for sensory aromas that positively influence mood. With bright notes of lotus flower and white tea, the fragrance captures the essence of summer. It is light, radiant and transporting, transforming everyday sun care into an experience that brings good spirits.
The initiatives we support
As we enjoy summer and protect our skin, we are also reminded of how important it is to protect the oceans. Pristine Seas works to protect and restore some of the world’s most valuable marine environments, contributing to the health of the oceans for the future. Through the 10% Profit Pledge initiative, Rituals proudly supports this essential work.
“Protecting the oceans is one of the most urgent challenges of our time, and the work of Pristine Seas is essential to protect and restore some of the world’s most precious ecosystems for future generations. At Rituals, we believe that businesses have a responsibility to generate meaningful change. That is why, through our 10% Profit Pledge initiative, we are proud to support their efforts and contribute to protecting the blue heart of the planet.” Niki Schilling, Rituals Executive Director Impact.
The Ritual of Karma collection is available in Rituals Cosmetics stores, in partner stores and at rituals.com.
