RITUALS LAUNCHES ALCHEMY COLLECTION, THE NEW WINTER LIMITED EDITION

Unleash the Magic of Transformation

October 21, 2024 – Luxury beauty and wellness brand, Rituals Cosmetics, has launched its winter limited edition: The Alchemy Collection. Inspired by the ancient practice of alchemy, which reveals the synergy between earth, stars, and natural elements, Rituals introduces a collection of products infused with amber and myrrh.

The Alchemy Collection stands out with its blend of amber, myrrh, and unique formulas. The captivating textures and fragrance promise an extraordinary sensory experience. Moreover, the collection reflects the brand’s commitment to sustainable practices, with most product packaging made from recyclable materials such as glass and aluminum.
Lot van Rij, Innovation Director at Rituals, stated: “Inspired by the ancient practice of alchemy, this collection pays homage to the transformative power of nature and its elements. With innovative packaging and formulas, my favorite product from The Alchemy Collection is the elegant salt stone diffuser, which continuously releases a blend of cinnamon, white orchid, and amber scents.”

Alchemy Collection Innovations
Rituals Cosmetics revolutionizes the skincare routine with an innovative collection of products, including a black volcanic sand exfoliating scrub and a 4-in-1 treatment face mask containing 24-karat gold flakes that rejuvenate, soften, gently exfoliate, and hydrate, leaving the skin glowing and smooth. Additionally, the collection includes an elegant salt stone aroma diffuser that provides a continuous fragrance flow for up to 5 months. It consists of a glass bowl and Himalayan salt crystals. The transformative fragrance opens with a spicy essence of cinnamon, enveloping the smoky and earthy notes of tobacco, which complement the elegant floral elements of white orchid.
Dagmar Brusse, Creative Director, shared: “The creative direction of The Alchemy Collection visuals was absolutely unique and magical. The aesthetics and experience evoked are unlike anything we’ve done before, and the essence of transformation is exactly what we wanted to capture in all the images. I’m incredibly proud of the results and hope our customers love them as much as I do.” The Rituals

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