Award-winning artist RAYE has become the latest ambassador for Dyson OnTrac™ headphones, showcasing how cutting-edge audio technology can enhance the creative process. Known for her genre-blending music and bold artistic vision, RAYE has won multiple accolades, including six BRIT Awards, the Mercury Prize, and the Ivor Novello Awards.
In celebration of this partnership, Dyson has launched a campaign video featuring RAYE, where she demonstrates how the Dyson OnTrac™ headphones allow her to focus, experiment, and bring her compositions to life. The video highlights the importance of creating a quiet, personal space for true artistic expression, showcasing the best-in-class noise cancellation technology that lets RAYE concentrate without distractions. This collaboration embodies the shared spirit of invention and creativity between Dyson and RAYE.
“Musicians work tirelessly to craft a specific vision. Every detail—frequency, volume, timbre, and texture—is essential to making the music perfect. When I listen to music, I want to hear it in the most beautiful way possible. As an artist, I want my listeners to experience my music exactly as I created it in the studio, and Dyson OnTrac™ headphones make that happen,” says RAYE.
The Dyson OnTrac™ headphones are not only designed to enhance the creative process for artists but also to redefine the way music lovers experience sound. With noise cancellation capable of blocking up to 40dB of unwanted noise, listeners can enjoy a pure, distraction-free environment. The headphones are equipped with 40mm neodymium driversand advanced audio signal processing, delivering an impressive frequency range of 6Hz to 21kHz, ensuring every note and beat is reproduced as the artist intended.
With a 55-hour battery life, even with noise cancellation enabled, Dyson OnTrac™ headphones offer long-lasting performance for extended listening sessions. Additionally, users can customize their headphones with over 2,000 unique combinations of outer caps and ear tips. RAYE herself has chosen CNC Black Nickel caps paired with Oyster Pink ear cushions, reflecting her refined yet playful aesthetic.
Fans and users can explore Dyson’s visualisation tool on dyson.co.uk to create their own customized design, or visit the Dyson Demo Store in Barcelona’s La Maquinista shopping centre to experience it in person.
With this collaboration, Dyson OnTrac™ headphones set a new standard in delivering unparalleled sound quality and a personalized listening experience for both artists and music enthusiasts alike.