In a landmark deal, PUMA has been announced as the new Official Ball Supplier for the Premier League, marking a significant expansion of its involvement in English football. Starting with the 2025/26 season, PUMA will provide the match balls for one of the most watched sports leagues globally, broadcasted in 189 countries and reaching 900 million homes.
Arne Freundt, PUMA’s CEO, expressed enthusiasm about the partnership: “Aligning with the Premier League, renowned as the most popular football league on the planet, is a pivotal component of our strategy to enhance PUMA’s brand. We are excited to showcase our advanced performance technology and engage with fans around the globe. The presence of a PUMA ball in every game promises to enrich the playing field and offer memorable experiences for both players and supporters.”
Beyond supplying the official match balls, PUMA’s collaboration with the Premier League will also encompass grassroots football initiatives, vibrant marketing campaigns, and dynamic events such as the Premier League Summer Series to be held in the United States. These efforts aim to foster young talent and increase the sport’s accessibility.
The new partnership reinforces PUMA’s strong presence in the league, complementing existing relationships, including its sponsorship of Manchester City and contracts with notable players like Jack Grealish (Manchester City), Kai Havertz (Arsenal), James Maddison (Tottenham Hotspur), Harry Maguire (Manchester United), Jordan Pickford (Everton), and Marc Cucurella (Chelsea).
Premier League CEO Richard Masters highlighted the alignment of values and goals between the two entities: “PUMA’s dedication to excellence and extensive global outreach perfectly aligns with our league’s values. We are thrilled to collaborate on a wide array of projects that will propel the outstanding community work forward and captivate football fans around the world.”
This partnership is set to not only elevate the brand’s prominence but also enhance the global appeal of the Premier League by integrating cutting-edge technology and innovative strategies in its extensive outreach and engagement efforts.
