Gorenje, the European home appliance manufacturer, announces the signing of a partnership with football legend Luka Modrić, who becomes the company’s new brand ambassador. This partnership brings together a brand synonymous with excellence in home living and a player who embodies mastery, determination and performance at the highest level. The collaboration will be activated at European level through an extensive brand campaign.
True performance begins at home
Ballon d’Or winner and one of the most decorated footballers of his generation, Luka Modrić symbolizes high performance standards, in full harmony with Gorenje’s promise to deliver premium products created for excellence in every detail. However, this partnership goes beyond the boundaries of the playing field. It is built on the deep understanding that sporting excellence, individual achievement and real performance begin at home.
“Luka Modrić is a symbol of football who considers his family his greatest victory. At Gorenje, we share the same values. Our partnership is also about supporting life at home, without which performance would not be possible. We are proud to offer what we like to call ‘the discreet support behind the scenes’, which allows a legend like Luka and families across Europe to focus on the moments that truly matter.”
Tatiana Șerban, Regional Marketing Manager Romania, Bulgaria, Greece and Cyprus
Rooted in authentic values
For Luka, the decision to collaborate with Gorenje was driven by a shared dedication to family and a balanced approach to everyday life.
“I am proud to join the Gorenje family,” said Luka Modrić. “I have always believed that my performance on the field reflects the calm and stability I find at home. Gorenje aligns with my values and those of my family by creating an environment where life is simplified, allowing me to dedicate my energy to my career and to my loved ones. Because true performance is a journey that begins at home.”
A legacy of excellence in football
Gorenje’s partnership with Luka Modrić strengthens the strong connection that Hisense has with football. As a leader in the home appliance industry, Hisense Group has a long history of partnerships with the world’s most important football competitions, including UEFA EURO 2016, 2020 and 2024, as well as the FIFA World Cup 2018, 2022 and 2026.
As an official sponsor of the FIFA World Cup 2026™, Hisense and Gorenje continue to support the spirit of the game, connecting with fans through innovation and a shared passion for excellence.
