Kai-Uwe Trillenberg, currently Vice President Marketing & Sales for Mercedes-Benz Thailand, will officially take on the role of CEO of Mercedes-Benz Romania starting December 1, 2025, replacing Natalie Thompson, who has had a significant impact on the company’s growth and success during her tenure, leaving the company in a solid position. Kai-Uwe will be present in Romania starting November 2025 to ensure a smooth transition together with Natalie, who has decided to take the next step in her professional career outside the company.
“Natalie has been a valuable asset to Mercedes-Benz Romania and we are very grateful for her leadership and dedication. Her vision and commitment to excellence have contributed significantly to the development of the business on the Romanian market. We wish her success in her future endeavors and thank her for the lasting impact she leaves behind.
Kai-Uwe comes to this new role with extensive international experience and a consistent professional track record. With his vast expertise and proven talent in achieving superior results through innovative strategies, he is ideally positioned to take over the leadership of Mercedes-Benz Romania. I have full confidence that his leadership will strengthen the brand’s position on the Romanian market.”
— Alexander Henzler, Head of Mercedes-Benz Central and Eastern Europe – Passenger Cars
Kai-Uwe Trillenberg began his professional career at smart GmbH in 2003, gaining experience in several European markets, such as Switzerland, the Netherlands, and Austria. He then transitioned to Mercedes-Benz, where he had responsibilities in Market Management for the United Kingdom and Ireland. In 2007, he advanced to the position of Director of Marketing & Sales at smart-BRABUS GmbH, where he developed and launched the highly successful smart-BRABUS tailor-made individualization program. Later, in 2014, Kai-Uwe moved to China, in Product Management for Compact Cars, overseeing the successful introduction of the locally manufactured compact passenger car line. Since 2015, as a member of the Network Development team, he has played a crucial role in key strategic initiatives and cultivated strong ties with dealers and investors in China, consolidating his know-how in retail sales.
In his most recent role, as Vice President of Marketing and Sales in Thailand, Kai-Uwe successfully navigated a complex market environment, leading the “Retail of the Future” initiative, which created a more efficient sales process with increased focus on customer needs. His leadership in Thailand was marked by a data-driven approach, with an emphasis on integrating new perspectives to constantly improve performance. With a mindset of perseverance and determination, Kai-Uwe created a culture of experimentation and continuous learning, actively exploring innovative strategies to achieve ambitious objectives.
