Mercedes-Benz Bucharest Fashion Week 2024, a pivotal event for Romanian fashion, marks the beginning of a new era, under the guidance of its founders, Roxana Voloșeniuc and Mario Antico. The event fostered a strong connection between designers, buyers, media, and academics, with the precise goal of supporting and promoting fashion in Romania and the region. It also represented an incredible opportunity for Romanian designers and guests from Ukraine, Georgia, and Italy to be in the spotlight for some of the most relevant international buyers, as well as stylists, influencers, and photographers from four countries.

“I’m extremely happy that Mercedes-Benz Bucharest Fashion Week has proven that ‘Made in Romania’ has gained even greater relevance on the global stage. When the runway becomes a bridge between Bucharest and the rest of the world, you know you’re witnessing something truly important,” said Roxana Voloșeniuc, Co-Founder of Mercedes-Benz Bucharest Fashion Week.
“I was pleasantly impressed by the appreciation from our partners at Camera Nazionale della Moda Italiana for this first edition and its impeccable organization. All the international guests expressed their desire to participate again next year. We will continue to invest in this project for an even more successful future edition,” added Mario Antico, Co-Founder of Mercedes-Benz Bucharest Fashion Week.
One of the main stages, the Throne Room at the Royal Palace, hosted some of the most important fashion shows of the event.
Carmen Secăreanu presented a nostalgic yet very contemporary collection, featuring new elements as well as older, recycled pieces, created in the same deeply intellectual and artsy spirit that made her famous. The cinematic dimension of the collection was highlighted by the lyrical, delicate play of materials, with organza being a key ally of the designer.

One of the hottest designers from Ukraine, Litkovska, wowed with an incredibly mature collection – key pieces from Litkovska’s collections, such as austere midi dresses with layering, reconstructed denim pieces, precisely identified blazers, and ever-adapted white shirts, were showcased alongside new elements – trench coats made from technical fabrics and ensembles with decorative and sculptural elements.
The Romanian knitwear brand Ami Amalia impressed with a fresh, vibrant collection, featuring pieces in explosive tones and impeccable styling – animal print ensembles, retro touches, knitted scarves worn on the head accompanying each outfit, as well as atypical pieces like 60s-style tunics or long dresses with abstract patterns, proving that an entirely knitted collection can make a significant fashion statement.
Andreea Bădală’s Murmur collection proposed, in addition to the brand’s already appreciated pieces, some fresh alternatives for daytime outfits that can easily be converted into cocktail or evening wear – fine wool ensembles, structured dresses, and pieces that consistently celebrate the female body, far from clichés, ideal measurements, or any other constraints.
Rhea Costa showcased exquisite color combinations, highlighted by subtle yet essential accessorizing, such as crystal details. The styling brought to the public’s attention a series of reinterpreted classic outfits, ideal for important events and seasonal parties, but easily integrated into other contexts as well.
Another Romanian brand, Nissa, which had a private stage at the Marble Hall in Casa Presei Libere, impressed with its impeccable and balanced casting, as well as the presence of fashion influencer Leonie Hanne. Nissa’s presentation was a tribute to femininity, sexuality, and a free spirit – powerful pieces emphasizing the bodyline, statement evening dresses, spectacular capes, and sensual materials such as jersey and taffeta.
The Almaz show was a huge success, benefiting from an impressive location, the Nicodim Gallery. The collection’s narrative thread, which combined noir, dramatic elements with current influences inspired by the coolest fashion trends of the moment, proposed a clear vision – the Almaz woman is strong yet sensitive, gothic yet romantic. Long, wide coats, musketeer boots, dresses reflecting the new sexy wave, punk-glam transparent ensembles, and reinterpreted masculine blazers were all part of Almaz’s seduction arsenal.
Manuri brought the dress to the forefront – made of jersey, lace, silk – the dress as a central element in an eternal and versatile wardrobe, symbolizing explosive femininity and the contemporary spirit of fashion. Manuri’s proposals address the modern woman’s need for freedom, translated into the absence of jewelry or unnecessary elements – the dress can speak for itself, regardless of the time of day, mood, or creative fashion intentions, offering endless styling opportunities.

Cristina Săvulescu chose to present her collection through an interactive installation called Talk with a Stranger, emphasizing the close connection between art and fashion, allowing her new collection to be admired in a different and provocative setting.
Minimalism with dark-punk accents stood out in Gudu’s collection, with essential pieces for any respectable wardrobe – the impeccably cut maxi skirt, the asymmetrical white silk taffeta top, or the generously voluminous trench coat.
The Romeo Gigli show stood out for its incredibly refined mix of textures – coarse linen with silk, taffeta with broadcloth, wool with the finest fabrics – all pieces fit perfectly into the gallery of classic, essential items, yet they are incredibly new, modern, and fresh. Striped prints, denim details, muslin trench coats with delicate appliqués, and tops with spectacular ruffles delighted the audience.
George Keburia impressed with a sort of pop odyssey, featuring elements specific to Camp culture – exaggerated details, incandescent crystal appliqués, vibrant colors, and extremely flashy materials – silk taffeta in electric shades or lace. Napoleonic-inspired hats, t-shirts with funny messages, pearls, dresses made from banknotes, and exaggerated proportions transformed the Keburia show into a true tour de force.

The delicate universe envisioned by Katea Gri captivated with the softest body-hugging dresses and extremely sensitive cutouts with organic shapes. Without overusing accessories, the collection focused on eternal femininity – the timeless elegance of dresses, precisely cut blazers, minimalist trains, and controlled color schemes conveyed the clear message Katea Gri intended – femininity is a state of mind!
The Ermano Scervino show, held at the Italian Ambassador’s Residence in Bucharest, showcased all the elements specific to the luxury brand – sophisticated knitwear, luxurious materials combined in the most unexpected ways, fabulous shearling or suede pieces, lace-inlaid dresses, and impeccably tailored suits, already a hallmark of the brand.
Designer Elena Reva presented delicate dresses with ethereal transparency, silk ensembles in bronze tones, blazers with fluid, delicate shapes that can be worn during the day with denim or in the evening with the sexiest heels, and tops revealing the shoulder line – all forming a capsule that captures the essence of modernity and contemporary femininity.
Event Support
Title Sponsor: Mercedes-Benz
Institutional Partners: Camera Nazionale della Moda Italiana, Embassy of Italy, Italian Trade Agency, Bucharest City Hall/ARCUB, Italian Cultural Institute in Bucharest, Confindustria, Embassy of Moldova, Embassy of Ukraine, Embassy of Georgia.
Academic Partners: UNArte, NABA, UAD.
Sustainability Partner: Auchan
Main Partners: Banca Transilvania, Fashion Days, Raffaello, glo, Băneasa Shopping City, Filorga, Glow Healthy, Isdin.
Partners: NN, Peroni, Pepsi, Vodafone, adidas, Schwarzkopf Professional, PUPA Milano, Wizz Air, Anastasia Beverly Hills, Endorphin Lab, Terminal of Fashion, Evian, Martini, Euromedia, Carpet & More, Divani & Sofa, Bucharest Airports, Media Trust.
Official Knowledge Partner: Ernst & Young.